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Analisis Peran Public Relation Dalam Peningkatan Brand Image Perusahaan Di Bank Sumatera Selatan Bangka Belitung Sari, Wulan Citra; Prihatini, Lishapsari; Mardianto, Mardianto
@-Publik: Jurnal Administrasi Publik Vol 3 No 3 (2023): Desember
Publisher : Program Studi Magister Ilmu Administrasi Publik STISIPOL Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publik.v3i3.405

Abstract

The important role of Public Relations in a company is to create and maintain a positive image in the eyes of the public. In an effort to build and maintain a positive company image, companies can utilize social media to communicate with the public quickly and effectively, enabling two-way communication between Public Relations and the wider community. Apart from that, social media is also used to evaluate a company's brand image. However, in the context of this research, there are several problems that need to be addressed. One of them is the lack of human resource support in the Public Relations team at Bank Sumatra Selatan Bangka Belitung. Apart from that, the unequal level of education of the community or customers can make it difficult to understand the information conveyed by Public Relations, especially for those who have a lower level of education. This could be the cause of complaints later on. This research aims to analyze the role of Public Relations in improving the company's brand image at Bank Sumatra Selatan Bangka Belitung. The data analysis technique used is qualitative data analysis. The research results show that, overall, Public Relations has played a good role in efforts to improve the company image at Bank Sumatra Selatan Bangka Belitung, although there are still several obstacles, such as a lack of human resource support in the Public Relations team and unequal levels of community/customer education. makes it difficult to understand the information conveyed, which in the end can result in complaints at a later date.
The Effect of Deep Breathing Relaxation Techniques on Intensity Mother's Pain in Labor the Initial Phase of Contractions in Midwifery Practice Hanifah, Astin Nur; Sapitri, Ana; Karnely, Karnely; Fitri, Lidia; Sari, Wulan Citra
International Journal of Health Sciences Vol. 2 No. 3 (2024): International Journal of Health Sciences
Publisher : Asosiasi Guru dan Dosen Seluruh Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59585/ijhs.v2i3.492

Abstract

Deep breathing relaxation therapy is a breathing in the abdomen with a slow frequency and slowly, rhythmically, and comfortably by closing the eyes while breathing. The purpose of this study was to determine the effect of deep breathing relaxation techniques on the intensity of pain in mothers in labor at the Midwife Practice. Pre-experimental design method. The population in this study were mothers giving birth at the Midwife Practice. Purposive sampling technique. The analysis used was univariate and bivariate analysis using the Wilcoxon test. The results of the study showed that before the deep breathing relaxation technique was carried out, there were 73.3% who had moderate pain and 26.7% who had severe pain and after the deep breathing relaxation technique was carried out, there was mild pain 80%. % and moderate pain 20%. The results showed that there was an influence of deep breathing relaxation techniques on the intensity of pain in mothers giving birth, which was seen from the results of the post-test, the level of labor pain decreased. The conclusion of the study was that there was an influence of deep breathing relaxation techniques on the intensity of pain in mothers giving birth at the Midwife Practice. It is expected that midwives will play an active role in providing the use of deep breathing relaxation methods during labor to reduce the level of labor pain so as to improve services for patients.