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La Ode Alfikram
Universitas Halu Oleo
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media

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Strategi pemasaran kerupuk ikan teri di Desa Terapung Kecamatan Mawasangka Kabupaten Buton Tengah La Ode Alfikram; Sarini Yusuf; Wa Ode Piliana; Roslindah Daeng Siang; Sjamsu Alam Lawelle
Jurnal Sosial Ekonomi Perikanan Vol 8 No 4 (2023): Jurnal Sosial Ekonomi Perikanan
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsep.v8i4.34

Abstract

This study aims to determine the marketing strategy for the Cahaya Faiz anchovy cracker business in Floating Village, Mawasangka District, Central Buton Regency in August 2022. Data was obtained through observation, interviews and documentation. The data analysis used was SWOT analysis, by using a Likert scale. The results of the analysis show that the S-O Strategy utilizes location inputs to produce anchovy cracker ingredients, provides satisfaction with the quality of the anchovy crackers purchased, a fairly good partnership relationship between business actors and fishermen. The W-O strategy maximizes product promotion so that it is better known by the wider community both directly and online and improves marketing and workforce management strategies. The S-T strategy gives the public confidence in processed anchovy cracker products, improves the quality of anchovy cracker products and increases the number of processed anchovy cracker products. The W-T strategy maximizes the availability of raw materials during the anchovy low season.
Co-Authors Lawelle, Sjamsu Alam Piliana, Wa Ode Roslindah Daeng Siang Sarini Yusuf