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All Journal Jurnal Administrasi Bisnis Nusantara Jurnal Semarak Mengabdi
M. Bima Eka Putra
Sekolah Tinggi Ilmu Administrasi Bengkulu
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH FASILITAS DAN PELAYANAN KARYAWAN TERHADAP KEPUASAN PENGUNJUNG PADA TAMAN WISATA QWEEN Rahmat Al Hidayat; M. Bima Eka Putra; Ryan Cahya Pradipta
Jurnal Adminitrasi Bisnis Nusantara Vol 3 No 1 (2024): Januari
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jabnus.v3i1.147

Abstract

The purpose of this research is to determine the effect of facilities on visitor satisfaction (at Qween tourist park, Betungan Village, Bengkulu City), to determine the effect of employee service on visitor satisfaction (at Qween tourist park, Betungan Village, Bengkulu City), to determine the effect of facilities and employee service on visitor satisfaction (at the Qween tourist park, Betungan Village, Bengkulu City), to determine the magnitude of the influence of employee facilities and services on visitor satisfaction (the Qween tourist park, Betungan Village, Bengkulu City). Sampling in this study used the accidental sampling technique, which is a technique for determining samples based on chance, that is, anyone who happens to meet the researcher can be used as a sample. Data collection methods include observation, documentation, literature and questionnaires. Data analysis techniques using classical assumption tests, multiple linear regression tests and hypotheses. The research results showed that facilities significantly influence visitor satisfaction at the Qween tourist park, Betungan Village, Bengkulu City. This is shown by the significance value of 0.000 < 0.05. Employee service significantly influences visitor satisfaction at the Qween tourist park, Betungan Village, Bengkulu City. This is shown by the significance value of 0.000 < 0.05. Employee facilities and services explain changes in the consumer satisfaction variable by 76.2%, while the remaining 23.8% is explained by other factors outside the model.
Implementasi Digital Marketing dalam Meningkatkan Omzet Penjualan UMKM di Desa Pasar Pedati Gustini Gustini; Edwarman Edwarman; Erlian Dwisnu; Samsul Akmal; M. Bima Eka Putra
Jurnal Semarak Mengabdi Vol 1 No 1 (2022): Januari
Publisher : STIA Bengkulu

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Abstract

Tujuan dari pengabdian ini adalah untuk memperoleh konsumen, membangun preferensi pelaku UMKM, promosi merek, memelihara konsumen, serta meningkatkan penjualan yang pada akhirnya meningkatkan profit atau pendapatan pelaku UMKM itu sendiri.sehingga dari Implementasi pemasaran digital diharapkan customer dapat memperoleh seluruh informasi mengenai profile UMKM, produk dan bertransaksi melalui Facebook, Instagram, WhatsApp.Pemasaran digital dapat membantu menyebarkan informasi mengenai pengetahuan produk secara cepat dan lengkap serta dapat memperluas jangkauan area marketing, dengan sistem dan sarana-sarana yang disediakan di dalam Akun Facebook, Instagram, WhatsApp
Co-Authors Edwarman Edwarman Erlian Dwisnu Gustini Gustini Rahmat Al Hidayat Ryan Cahya Pradipta Samsul Akmal