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All Journal AGROTEKBIS: Jurnal Ilmu Pertanian AGROLAND: The Agricultural Sciences Journal
Hardianti Sultan
Dosen Program Studi Agribisnis, Fakultas Pertanian Universitas Tadulako
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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ANALISIS PEMASARAN KAKAO DI DESA KAYUBOKO KECAMATAN PARIGI BARAT KABUPATEN PARIGI MOUTONG Ahmad Gozali; Dance Tangkesalu; Hardianti Sultan
AGROTEKBIS : JURNAL ILMU PERTANIAN (e-journal) Vol 11 No 4 (2023): Agustus
Publisher : Fakultas Pertanian, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/agrotekbis.v11i4.1789

Abstract

Penelitian ini bertujuan untuk menganalisis rantai pemasaran kakao diDesa Kayuboko Kecamatan Parigi Barat Kabupaten Parigi Moutong sampai ke Tangan Konsumen. Penelitian ini dilaksanakan di Desa Kayuboko Kecamatan Parigi Barat Kabupaten Parigi Moutong dari Bulan Oktober sampai dengan Desember 2020. Penentuan responden dilakukan dengan metode acak sederhana (Simple Random Sampling) dengan jumlah responden 31 orang produsen (petani) dan pengambilan responden pedagang dilakukan dengan cara metode penjajakan (Tracing Sampling) sehingga diperoleh sebanyak 1 orang pedagang pengumpul, dan 1 orang pedagang besar.Hasil analisis pemasaran menunjukan bahwa saluran pemasaran kakao di Desa Kayuboko melalui dua saluran pemasaran yaitu: Petani - Pedagang pengumpul - Pedagang besar - Pabrik (Konsumen akhir), Petani - Pedagang besar - Pabrik (Konsumen akhir). Hasil analisis margin pemasaran kakao saluran 1 yaitu MT = Rp.10.000/Kg sedangkan saluran kedua yaitu MT = Rp.5.000/Kg. Bagian harga yang diterima petani kakao pada saluran 1 yaitu sebesar 75,00%, sedangkan pada saluran kedua yaitu sebesar 87,05%. Efisiensi pemasaran pada saluran pertama sebesar 2,19%, sedangkan nilai efisiensi untuk saluran II adalah sebesar 1,12%, sehingga dari kedua saluran tersebut, saluran yang paling efisien yaitu saluran kedua dengan nilai efisiensi sebesar 2,0%.
IMPLEMENTATION OF THE PENTAHELIX MODEL AS A BASIS FOR THE DEVELOPMENT OF FRIED ONION MSMES (MICRO, SMALL AND MEDIUM ENTERPRISES) IN PALU Hardianti Sultan; Fahruddin Nurdin; Siti Yuliaty Chansa Arfah
AGROLAND The Agricultural Sciences Journal (e-Journal) Vol 11 No 1 (2024): June
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/agroland.v11i1.2217

Abstract

After experiencing natural disasters and the COVID-19 pandemic, several MSMEs (Micro, Small, and Medium Enterprises) in Palu, particularly fried shallot MSMEs, have experienced a decline in production. Various measures have been taken to redevelop the fried shallot business, including the implementation of the Penta Helix collaboration. This study aims to observe the involvement and interrelation of stakeholders within the Penta Helix model in the development of MSMEs in Palu. All involved parties include the government, academics, media, the community, and the business actors themselves.The results of the study indicate that all parties have specific activities in fulfilling their respective roles. The government undertakes activities such as mentoring, issuing Business Identification Numbers (NIB), organizing exhibitions/expos/farmers' markets, conducting training, and providing e-catalog applications. Academics assist in the application of appropriate technology and enhance MSME actors' knowledge related to digital marketing. The media helps market MSME products through social media platforms like Instagram. The farming community plays a role in preparing the raw materials for fried shallots, from planting to harvesting. The fried shallot business actors, as the core participants of the Penta Helix, collaborate, synergize, and support each other in the development of fried shallot MSMEs in Palu.
Co-Authors Ahmad Gozali Dance Tangkesalu Fahruddin Nurdin Siti Yuliaty Chansa Arfah