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All Journal BALANCE JOURNAL JMM (Jurnal Masyarakat Mandiri) Amnesty: Jurnal Riset Perpajakan International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmu Manajemen Profitability
Naidah, Naidah
Universitas Muhammadiyah Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Journal : International Journal of Economics Development Research (IJEDR)

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Entrepreneurship Orientation And Business Innovation Towards Creative Economy Based SMEs Performance In Makassar City Naidah Naidah; Asdar; Muhammad Rusydi; Syarifuddin Sulaeman
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 2 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i3.2390

Abstract

Problems regarding the performance of SMEs based on the creative economy have become a priority issue for both practitioners and academics. This research is important not only because it complies with the specifications of PTMA Basic Research (PD PTMA) but also because research related to the performance of SMEs based on creative economy tends to experience complex challenges and problems. The purpose of this study was to analyze the level of influence of entrepreneurial orientation on the performance of creative economy-based SMEs through the mediation of business innovation variables. This study uses a quantitative approach to examine the direct and indirect effects of structural equation modeling analysis techniques. The phasing method is carried out as follows: (1) identify the level of influence of entrepreneurial orientation on the performance of SMEs based on the creative economy; (2) analyze the level of influence of business innovation variables on the performance of creative economy-based SMEs; (3) examine the level of influence of business innovation variables in mediating entrepreneurial orientation variables on the performance of creative economy-based SMEs to generate practical and theoretical contributions. The results of this study indicate that entrepreneurial orientation has a positive relationship with business innovation, entrepreneurial orientation also has a positive influence on SME performance, business innovation is proven to have a positive influence on SME performance, business innovation can be a mediating variable between entrepreneurial orientation and SME performance.
Co-Authors Adiningrat, Andi Arifwangsa Andi Amelia Cahyanti Asdar Aulia Aulia Dian Rahayu Henny Rumiyanti Jaelan Usman Kardina Kardina M. Yusuf Alfian Rendra Anggoro KR Muhammad Adil Muhammad Rusydi Muhe, Arniati Muryani Arsal Nailah Nailah Rustan Rustan Samsul Rizal Serry Adelia Syarifuddin Sulaeman Ummu Kalsum Warda Warda