Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Jurnal Minds:Manajemen Ide dan Inspirasi
Prameshwari Dinda Lisanti
Universitas Trisakti
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Role of Social Media Influencers in Increasing Tourists’ Visit Intention in Indonesian Marine National Park Luki Adiati Pratomo; Fatik Rahayu; Raymond Siregar; Dwi Hartini Rahayu; Kahti Ramadhia Risde; Prameshwari Dinda Lisanti
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 10 No 2 (2023): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v10i2.41201

Abstract

This study aims to determine the role of influencers in encouraging tourists' desire to visit the Indonesian Marine National Park. This research will measure the influencer's source characteristics and subjective norms influencing attitudes toward marketing communication and risk perception. Finally, it will investigate the effect of risk perception on tourists' visit intention. 190 respondents of consumers familiar with tourism influencers serve as the data for the analysis of covariant-based SEM. This research finds that source characteristics and subjective norms positively influence attitudes toward marketing communication. Attitude toward marketing communication does not affect the perceived risk of consumers. Otherwise, the perceived threat does not affect consumer visit intention. Implications and further research are provided.
Co-Authors Dwi Hartini Rahayu Fatik Rahayu Kahti Ramadhia Risde Luki Adiati Pratomo Raymond Siregar