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All Journal Jurnal Nasional Holistic Science Economic: Journal Economic and Business
Zulkarnain Siregar
Program Studi Manajemen, Universitas Negeri Medan
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Influence of Social Media on Increasing Sales of MSMEs (Case Study of MSMEs in Tanjung Morawa) Mulyati Patresia Sinaga; Siat Putri Kabeakan; Yogi Prasetya Damanik; Imamul Khaira; Zulkarnain Siregar
Economic: Journal Economic and Business Vol. 3 No. 3 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i3.582

Abstract

Sales increase is the process of increasing the number of products or services sold by a company or individual in a certain time period. The goal is to increase revenue and profitability. Increased sales can be achieved through various strategies, including more effective marketing, improving product or service quality, expansion market, increasing distribution, improving customer service, and so on. The aim of this research is to determine the magnitude of the influence of social media on increasing sales of MSMEs in Tanjung Morawa. The results of this research show that social media has a positive and significant effect on increasing sales of MSMEs in Tanjung Morawa. The magnitude of the influence can be seen from the large value of the coefficient of determination (R square of 61.5%.)
The Influence of Campus Environment and Human Resource Management on Productivity in Economics Faculty Students at Medan State University Nada Deliza Putri; Khairunnisa Khairunnisa; Reni Marlina Sianturi; Naomi Hutauruk; Fadhil Al Fahyed; Zulkarnain Siregar
Holistic Science Vol. 4 No. 2 (2024): Jurnal Nasional Holistic Science
Publisher : Lembaga Riset Mutiara Akbar NOMOR AHU-0003295.AH.01.07 TAHUN 2021

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/hs.v4i2.617

Abstract

The study aims to analyze the impact of campus environment and human resource management on productivity in economics faculty students at Medan State University. This research applies quantitative methods to study the relationship between the various variables. The free variables in this study are student productivity with its bound variables namely campus environment and human resource management. The data in this study is primary data by spreading the questionnaire as a data collection method. Respondents to this study were 80 students at the Faculty of Economics of State University of Medan. The hypothesis was tested with the help of SmartPLS software. Based on the test the researchers found that the campus environment and human resource management had a positive and significant influence on student productivity.
The Influence of Education and Training on Management Students' Interest in a Career in Agribusiness: A Questionnaire Approach Grace Malau; Zulkarnain Siregar; Disa Khairani; Siti Fadilla; Najmah Khairiyah
Holistic Science Vol. 4 No. 2 (2024): Jurnal Nasional Holistic Science
Publisher : Lembaga Riset Mutiara Akbar NOMOR AHU-0003295.AH.01.07 TAHUN 2021

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/hs.v4i2.618

Abstract

The agricultural sector is one of the key sectors in the global and national economy. In Indonesia, agricultural activities include various agricultural production, processing, marketing and distribution activities. One group that is expected to make a significant contribution to the development of the agricultural sector is management students. However, in reality management students' interest in a career in agriculture is relatively low. This research aims to determine the influence of education and training on interest in a career in agribusiness among management students using quantitative methods with a survey approach. The research results show that education and training have a significant simultaneous influence on career interest in agribusiness. These findings also show that education and training explain 15. 8% of the variation in career interest, while the remaining 84. 2% is influenced by other factors not included in the study. Although significant effects were found, the ability of education and training to explain variability in career interests is still limited. This study highlights the need for further research to explore additional factors influencing career interest in agriculture among management students.
Co-Authors Disa Khairani Fadhil Al Fahyed Grace Malau Khaira, Imamul Khairunnisa Khairunnisa Mulyati Patresia Sinaga Nada Deliza Putri Najmah Khairiyah Naomi Hutauruk Reni Marlina Sianturi Siat Putri Kabeakan Siti Fadilla Yogi Prasetya Damanik