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All Journal Jambura Science of Management JOBS (Jurnal Of Business Studies) TECHNO-SOCIO EKONOMIKA Best Journal of Administration and Management
Yuni Pambreni
Jakarta Global University
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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ANALYSIS OF QUALITY IMPROVEMENT USING STATISTICAL PRPOCESS CONTROL TOOLS TO REDUCE THE DEFECT LEVEL OF GREY FABRIC PRODUCT (A CASE STUDY AT PT SARI WARNA ASLI II BOYOLALI) Yuni Pambreni; Karnowahadi Karnowahadi; Budi Prasetya
JOBS (Jurnal Of Business Studies) Vol 2, No 2 (2016): Desember 2016
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v2i2.667

Abstract

This study aims to find out the implementation of quality control of products at PT Sari WarnaAsli II Boyolali by using statistical methods, to identify the type of dominant product defects and to identify the factors that resulted in product defect including Light Filling Bar, Miss Pick, and Filling Bar. The method of collecting data are interview, observation, and literature review. Analysis of quality control is done by using Statistical Process Control tools such as check sheet, histogram, c chart, pareto chart, and fishbone chart. Check sheet and histogram are used to present data become easier to be understood for further analysis. C chart analysis result indicate that there are 27 days in March 2016 in which the data is out of control limits, it means that quality control in the company needs further improvement. According to pareto analysis, the dominant of defects are Light Filling Bar (45,3%), Miss Pick (28,8%), and Filling Bar (25,9%). From fishbone chart, it can be known that the main causes that trigger the defects are derived from method factor, personnel (man) factor, and machine factor. The company could take preventive and corrective measures to reduce the defect level and improve quality among others, by enhancing supervision, improving work assessment, and regenerating machines.
Relationship Marketing and Digital Marketing on Competitive Advantage in Enhancing SMEs Marketing Performance at Semarang Regency Suci Ayu Sudari; Yuni Pambreni
Jambura Science of Management Vol 6, No 1 (2024): Jambura Science of Management - January 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jsm.v6i1.22551

Abstract

Purpose: The study is conducted to analyze the effect of Relationship Marketing and Digital Marketing toward Competitive Advantage in Enhancing Marketing Performance at SMEs in Semarang Regency.Design/Methodology/Approach: The research method used path analysis. The independent variables in this study are relationship marketing and digital marketing, competitive advantage as an intervening or mediating variable, and marketing performance as the dependent variable. Primary data was obtained by questionnaire as the instrument of collecting data. The data was processed with SPSS 23. The population in this study is 11959 SMEs in Semarang Regency, then the number of samples is 100 SMEs, the sample was determined by Slovin formula.Findings: The study showed that relationship marketing and digital marketing have an effect on competitive advantage in marketing performance improvement. SMEs can increase customer trust and commitment by maintaining the quality of the products sold so that customers are not disappointed with the product when making repeat purchases. In other ways, SMEs must provide good service to customers and prospective customers. SMEs need to compile or create even more attractive promotional programs so that customers become interested in buying products at SMEs, by sharing promotions more frequently on social media so that promotional information can be reached by customers more broadly. Improving good relations with customers, one of which is always ready to be responsive in serving customers when customers need information or services from SMEs. To improve marketing performance, SMEs owners can pay more attention to their relationship with customers and the use of digital marketing in carrying out their business.
MEDIATING INTELLECTUAL CAPITAL ON DIGITAL MARKETING FOR MARKETING PERFORMANCE IMPROVEMENT OF COPPER-BRASS CREATIVE INDUSTRY SMEs Yuni Pambreni; Udriyah Udriyah; Dwi Rachmawati
TECHNO-SOCIO EKONOMIKA Vol 16 No 2 (2023): Jurnal Techno-Socio Ekonomika - Oktober
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/techno.2023.16.2.2822

Abstract

This study used path analysis as research method to analyze the mediating of intellectual capital variable on digital marketing for marketing performance improvement of copper-brass creative industry SMEs in Tumang, Boyolali as the center of copper-brass creative industry in Indonesia. Digital marketing as independent variable with indicators which are cost, incentive program, site design, and interactive. Intellectual capital as intervening/mediating variable with indicators, human capital, organizational capital, and social capital. Then, marketing performance as dependent variable with measuring indicators are sales volume, customer growth, and revenue growth. Primary data was obtained by questionnaire as research instrument, then the data was processed with SPSS 23.0. Population in this study is copper-brass creative industry SMEs in Tumang, Cepogo, Boyolali. The sample size is 99 manpower respondents, either owner or employee. The result of this study indicate that Copper-brass creative industry SMEs can improve and optimize marketing performance by rising digital marketing which will affect the increasing of intellectual capital and marketing performance.
COMPETITIVE ADVANTAGE AS A MEDIATING VARIABLE BETWEEN E-COMMERCE AND PRODUCT INNOVATION TOWARDS MARKETING PERFORMANCE OF SMALL AND MEDIUM-SIZED ENTERPRISES IN KENDAL Udriyah Udriyah; Yuni Pambreni; Zakia Maulida Antono
TECHNO-SOCIO EKONOMIKA Vol 16 No 2 (2023): Jurnal Techno-Socio Ekonomika - Oktober
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/techno.2023.16.2.2828

Abstract

Path analysis is used on this study in studying the effect of e-commerce and product innovation on competitive advantage and the impact on marketing performance of SMEs in Kendal Regency, Central Java. The method of collecting data is by using a questionnaire. The sample is amounted to 100 SMEs in Kendal, Central Java, Indonesia. The result indicates that e-commerce together with product innovation have positively significant influence partially and simultaneously toward competitive advantage of SMEs in Kendal. The competitive advantage has a significant positive influence on the marketing performance of SMEs in Kendal. E-commerce together with product innovation mediating by competitive advantage positively significant effecting on marketing performance of SMEs in Kendal, directly and indirectly. The outcomes of this research answered the effect of e-commerce and product innovation toward competitive advantage and marketing performance of SMEs in Kendal, Central Java. The SMEs owner can optimize and improve the marketing performance by escalating use of e-commerce and optimizing product innovation that will affect the increasing competitive advantage and marketing performance.
The Influence Of Work Life Balance And Job Stress On Job Satisfaction Of Employees At PT. Rukun Mitra Sejati South Jakarta Rayeskana Istighfarkhan Jaysan; Suci Ayu Sudari; Yuni Pambreni
Best Journal of Administration and Management Vol 2 No 4 (2024): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v2i4.179

Abstract

This research aims to analyze the influence of work life balance and work stress levels on employee job satisfaction. The research method uses a quantitative approach involving PT Rukun Mitra Sejati respondents. Data was collected through a questionnaire that measured the variables work life balance, work stress, and job satisfaction. The results of the analysis show that there is a positive and significant influence between work life balance and employee satisfaction. This shows that the more balanced the balance between work life and personal life (work life balance), the higher the level of job satisfaction felt by employees. On the other hand, there is a negative and significant influence between the level of work stress and employee satisfaction. This means that the higher the level of work stress experienced by employees, the lower the level of job satisfaction they feel. This research also produces an R Square value of 0.580, which shows that the work life balance variable (X1) and the work stress variable (X2) together contribute 58% to the job satisfaction variable (Y). Thus, this research makes an important contribution in understanding the factors that influence employee job satisfaction, especially through aspects of work life balance and work stress levels. The practical implications of these findings can be used as a basis for companies to increase employee job satisfaction through improvements in work life balance management and employee work stress management.
Co-Authors Budi Prasetya Dwi Rachmawati Karnowahadi Karnowahadi Rayeskana Istighfarkhan Jaysan Suci Ayu Sudari Udriyah Udriyah Zakia Maulida Antono