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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
Adnan
Universitas Malikussaleh
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THE INFLUENCE OF THE MARKETING MIX ON PURCHASING DECISIONS FOR THRIFT IN LHOKSEUMAWE CITY Suci Ramandhani; Adnan; Ikramuddin; Zulfan
MORFAI JOURNAL Vol. 3 No. 4 (2024): January
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v3i4.1368

Abstract

The purpose of this study was to analyze and determine the effect of product, price, place, and promotion on purchasing decisions for thrift by the people of Lhokseumawe City. This type of research is quantitative research with a population of consumers in Lhokseumawe City. The number of respondents was 112 people who were taken using a judgment sampling technique where the sample withdrawal was based on the personal judgment of the researcher concerned. The data source comes from primary data obtained through distributing questionnaires. The data analysis technique used is descriptive analysis method and multiple linear regression analysis, classical assumption test, instrument test (validity and reliability), hypothesis testing and coefficient of determination and correlation test and analyzed with the help of SPSS version 16 application program. The results of this study indicate that partially the variables of product, price, place, and promotion have a positive and significant effect on the decision to purchase thrift goods in the people of Lhokseumawe city. Product is the most dominant variable influencing consumer purchasing decisions with a t value of 3.519.
THE EFFECT OF PRODUCT QUALITY, CUSTOMER TESTIMONIALS AND PRICE PERCEPTION ON THE PURCHASE INTENTION OF GENERATION Z CONSUMERS ON MS GLOW PRODUCTS IN LHOKSEUMAWE CITY Adnan; Suryani; Munandar; M.Subhan4
MORFAI JOURNAL Vol. 4 No. 2 (2024): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1655

Abstract

This study aims to determine the effect of product quality on consumer purchase intention, customer testimonials on consumer purchase intention and price perception on consumer purchase intention, also simultaneously as the influence of product quality, customer testimonials and price perception on consumer purchase intention Generation Z on MS Glow products in lhokseumawe city. This research method uses quantitative method with model selection using multiple linear regression, this research uses primary and secondary data where data collection is online and offline, by distributing links through google form and distributing questionnaires to respondents in lhokseumawe city, with non probability sampling techniques with criteria: consumers aged <17 years to 27 year, consumers who intend and who have never used MS Glow products, with a sample of 100 respondents, this study also used a likert scale. The results of this study prove that product quality has a positive and significant effect on consumer purchase intention, customer testimonials have a positive and significant effect on consumer purchase, and price perception has a positive and significant effect on consumer purchase intention. Furthermore, the implications of this study are divided into two, namely: theoretical implications and managerial implications, where theoretical implications are the results that distinguish previous research from current research, with the aim to add insight and understanding for researchers and strengthen strengthen research results, while managerial implications refer to recommendations for decision making or the findings of researchers can provide information and useful advice for managers in making decisions, both individually and organizationally.
THE IMPACT OF SERVICE QUALITY, TRUST ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING AT J&T LHOKSEUMAWE CITY Anwar; Adnan; Teuku Zulkarnaen; Naufal Bachri; Rusydi Abubakar; Heriyana
MORFAI JOURNAL Vol. 4 No. 2 (2024): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1729

Abstract

This research is to examine the influence of service quality and customer trust on customer loyalty at PT. Global Jet Express (J&T) in Lhokseumawe with customer satisfaction as a mediating or intervening variable. This research uses a quantitative approach by collecting data using a questionnaire using Google Form. The data obtained was then processed using SmartPLS 3.0 analysis with the intervening effect. The analysis used includes: measurement model evaluation, structural model evaluation, and model fit evaluation. The results of this study show that the results of the H6 analysis test show that CS is able to mediate significantly and positively the influence of SQ on CL. This means that customer satisfaction can mediate or strengthen the service quality variable on customer loyalty at the J&T company. H7 shows that CS is able to mediate significantly and positively the effect of CT on CL. The higher the level of service quality and information access that the J&T expedition company has, the stronger the influence of customer trust will be on customer loyalty. This research can be a reference for J&T Lhokseumawe in designing strategies and policies to improve service quality and service access quality and increase trust in customers.
THE EFFECT OF BRAND AWARENESS AND BRAND IMAGE ON CUSTOMER DECISIONS IN USING GOLD PAWN SERVICES AT ACEH SHARIA BANK WITH CUSTOMER TRUST AS A VARIABLE MEDIATION Teuku Muhammad Azani; Herman Fithra; Adnan
MORFAI JOURNAL Vol. 4 No. 2 (2024): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1830

Abstract

Gold pawning transactions in Indonesia are currently growing rapidly, both managed by Islamic banking and non-Islamic banking, including non-bank financing institutions. One of the banks holding a gold pawnshop program is Bank Aceh Syariah. The Rahn principle operated by Bank Aceh Syariah uses the Al-qard and Alijarah contracts, namely by renting a safe deposit box (SDB) as a place to store gold, the customer will be charged administrative costs and also the cost of using SDB, and this concept is used by Bank Aceh Syariah Lhokseumawe Branch to provide lower fees to customers compared to other financial institutions and pawnshops. The purpose of this study was to examine the effect of brand awareness and brand image on brand trust and customer decisions in using gold pawn products at Bank Aceh Syariah Lhokseumawe Branch. The sample in this study were 150 customers of gold pawning products. The data used is primary data collected through questionnaires distributed via Google form. The data analysis method uses Structural Equation Modeling (SEM) and the Analysis of Moment Structure (Amos) tool. The results showed that brand awareness had a positive and significant effect on brand trust and customer decisions to buy Rahn Bank Aceh Syariah products. Furthermore, brand image was found to have a positive and significant effect on brand trust and customer purchasing decisions. Then brand trust has a positive and significant effect on customer purchasing decisions. In testing the indirect effect, it was found that the brand trust variable was found to mediate the influence of brand awareness and brand image on the customer's purchasing decision for gold pawning products, Bank Aceh Syariah, Lhokseumawe Branch. The results of this research are expected to provide important information for bank managers in developing strategies and planning for banking business, especially gold pawning products.
ANALYSIS OF THE INFLUENCE OF CAREER DEVELOPMENT AND WORK-LIFE BALANCE ON EMPLOYEE TURNOVER INTENTION OF THE MILLENIAL GENERATION WITH JOB SATISFACTION AS INTERVENING VARIABLES IN BPJS HEALTH WEST KALIMANTAN Sri Wahyuni; Aiyub; Adnan; Marbawi; Yanita
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 2 (2024): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i2.1549

Abstract

This study aims to determine the effect of career development and work-life balance on turnover intention of millennial generation employees with job satisfaction as an intervening variable at the West Kalimantan Health BPJS. The sample in this study amounted to 91 employees who used the SEM PLS analysis method with WarpPLS software. The results revealed that career development has a positive and significant effect on job satisfaction. Work life balance has a positive and significant effect on job satisfaction. Career development has a positive and significant effect on turnover intention. Work life balance has a positive and significant effect on turnover intention. Job satisfaction has a positive and significant effect on turnover intention. In this study job satisfaction acts as a mediator. Turn over intention can be improved by career development, job satisfaction, and protection for the company's intangible assets.
Co-Authors Aiyub Anwar Heriyana Herman Fithra Ikramuddin M.Subhan4 Munandar Munandar Naufal Bachri, Naufal Rusydi Abubakar Sri Wahyuni Suci Ramandhani Suryani Teuku Muhammad Azani Teuku Zulkarnaen Yanita Zulfan