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All Journal PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Cheviria Halim
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya Meran
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The Influence of Consumer Behavior and Trust on Purchasing Decisions at NewYorkArt Medan Cheviria Halim; Hommy Dorothy Ellyany Sinaga; Pesta Gultom
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.108

Abstract

The purpose of this research is to analyze the influence of consumer behavior and trust on purchasing decisions at NewYorkArt Medan. The research method in this research is a quantitative research method using a questionnaire as a data collection technique. The population in this research is all consumers who made purchases at New York Art Medan as many as 216 consumers in 2022 and using the Slovin formula obtained 140 respondents. The research results show that consumer behavior have influences on purchasing decisions and trust have influences on purchasing decisions. Simultaneously shows that consumer behavior and trust influence purchasing decisions. Consumer behavior and trust can explain purchasing decisions by 49.7% and the remaining 50.3% is influenced by other factors originating from outside this research model such as service quality and brand image.
Co-Authors Hommy Dorothy Ellyany Sinaga Pesta Gultom