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All Journal Al Urwah : Sharia Economics Journal
Nadya Alganel
Universitas Islam Negeri Imam Bonjol Padang
Religion Economics, Econometrics & Finance

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Shaping the Future of Sharia Banking: Engaging Customers through Innovative Services in Padang, Indonesia Nadya Alganel; Abdi Fadhlan; Roni Andespa
Al Urwah : Sharia Economics Journal Vol. 2 No. 01 (2024): March
Publisher : PT. TAKAZA INNOVATIX LABS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/alurwah.v2i01.40

Abstract

This research endeavours to examine several key aspects within the context of Bank Syariah Indonesia Kota Padang. The research adopts an associative approach, with a sample size comprising all customers of Bank Syariah Indonesia KK UNP totalling 3500 individuals. The analysis utilizes Partial Least Square (PLS) through SmartPLS 3.2.9 software to scrutinize hypotheses. The findings affirm the positive and significant impact of service innovation on customer decisions and the company's reputation, as well as the mediating role of the company's reputation. The study suggests that future research could explore additional variables or recent errors in BSI services to broaden the understanding of challenges and opportunities in the banking sector.
Co-Authors Abdi Fadhlan Roni Andespa