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Journal : Jurnal EK dan BI

MENELAAH ATURAN KOPERASI SYARIAH UNTUK MEMBANGUN SUISTAINABLE ECONOMY BERORIENTASI FALAH DAN MASHLAHAH Ainur oktania; Arsiska Sari; Dwi Silfani; Gresia Septina Sitohang; Windi Octaviani; Frandika Situmorang; Ferozi Ramdana Irsyad; Noni Rozaini
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1394

Abstract

The aim of this research is to look at the rules governing sharia cooperatives and how they affect long-term economic development. The main issues discussed are the laws and regulations governing the operation of sharia cooperatives, the application of the principles of falah and mashlahah, as well as challenges that may arise in achieving the goals of sustainable economic development. The research approach used is a literature review, which involves assessing relevant secondary data, such as government policies and market conditions, to determine the efficiency of implementing sharia cooperative laws. The findings of this research contribute to a better understanding of the role of sharia cooperatives in a sustainable economy, as well as how Islamic principles can be utilized effectively in current economic activities.
ANALISIS GAYA KONSUMTIF MAHASISWA ILMU EKONOMI UNIMED: NAVIGASI HARGA DAN PROMO E-COMMERCE Frandika Situmorang; Ainur Oktania; Gresia Septina Sitohang; Nasrullah Hidayat
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1388

Abstract

This study aims to analyze the consumer behavior of Student of Economics in State University of Medan (UNIMED) in interacting with e-commerce platforms, particularly in response to price changes and promotions. The study employed a qualitative approach with descriptive analysis. A sample of 35 respondents was selected purposefully. Data was collected through online questionnaires and analyzed using descriptive analysis. The results show that discounts can influence students' purchasing interest, but not significantly. Students find promotional products with poor quality, so they consider both price and product size, product quality becomes an important aspect in purchasing decisions, and students' purchasing priorities are based on the price of daily necessities. This study ultimately shows that Student of Economics in State University of Medan (UNIMED) have rational and critical consumer behavior in online shopping. They are not only influenced by discounts but also consider their quality and needs.