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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Sustainable Community Service
Choiriya, Nabila
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Humanities Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Public Health Social Sciences

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PKM MAHASISWA UNIVERSITAS INDO GLOBAL MANDIRI PENGEMBANGAN BISNIS THRIFTING SHOP SEPATU ONLINE Dwi Oktarini, Rahmi; Choiriya, Nabila; Hertati, Lesi; Terttiaavini; Heryati, Agustina; Asmawati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 1 No. 3 (2021): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (813.396 KB) | DOI: 10.55047/jscs.v1i3.410

Abstract

Shoes play a significant role in today's fashion and style. Consequently, consumers consider various factors such as product quality, price, and promotions when making purchasing decisions. In this regard, we, as students of Indo Global University, conducted independent research and socialization activities at the online shoe retailer "Laroza Second Brand." Utilizing social media platforms such as Facebook, Instagram, and TikTok, online businesses effectively promote and sell shoes. Social media, as an online tool with human users, facilitates live broadcasts for promoting and selling products. With this in mind, we visited the location to observe and assist in understanding how social media technology is utilized to generate revenue. This community service initiative involved collaboration between lecturers and students from Indo Global Mandiri University to support MBKM (Community Service Learning).
STRATEGI INOVASI PEMASARAN DALAM UPAYA MENINGKATKAN PENJUALAN USAHA KERIPIK KELASAN MAK ALEN DESA TALANG NANGKA Wiranto, Muhammad Dimas Putra; Wardhana, Muhammad Irfan; Nurlaila, Intan; Choiriya, Nabila; Permaisuri, Permaisuri; Roswaty, Roswaty; Syafitri, Lily
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Inpress Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.34942

Abstract

Desa Talang Nangka, yang terletak di kecamatan lembak, Kabupaten Muara Enim, Provinsi Sumatra Selatan. Desa tersebut memiliki Perkebunan Singkong yang sangat melimpah yang dimanfaatkan warga sebagai UMKM salah satunya usaha Kelasaan Mak Alen. Penelitian ini mengeskploriasi strategi inovasi pemasaran dengan fokus pada penyalahgunaan kemasan dan metode Analisis SWOT dilakukan untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman yang mempengaruhi usaha. Meliputi pengembangan kemasan yang menarik dan pemasaran digital yang ditargetkan. Penelitian ini diharapkan dapat menunjukan bahwa inovasi kemasan dan pemahaman mendalam terhadap faktor SWOT adalah kunci untuk meningkatkan daya saing dan volume penjualan usaha di pasar lokal.
Co-Authors Asmawati Dwi Oktarini, Rahmi Heryati, Agustina Lesi Hertati, Lesi Nurlaila, Intan Permaisuri, Permaisuri Roswaty, Roswaty Syafitri, Lily Terttiaavini Wardhana, Muhammad Irfan Wiranto, Muhammad Dimas Putra