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Mahanani, Zenita Dian
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Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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PELATIHAN PERILAKU PEMBELIAN KONSUMEN DALAM PEMASARAN MEDIA SOSIAL PADA UKM Rodhiah; Mahanani, Zenita Dian; Rosyada, Maulin Amrina
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 3 (2022): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i2.457

Abstract

Consumer purchasing behavior is an action that is directly involved in obtaining, consuming and spending products and services through various media including online social media. The use of social media marketing is described as an application, platform, or media that can facilitate communication, collaboration, or information sharing among users in general and direct sales, customer acquisition, and customer retention. The purpose of the activity is to help business owners have a stock of knowledge about the importance of understanding consumer purchasing behavior through social media. The partner who became the place of activity was a mute craft creative product business located in Serang, Banten. Based on initial observations through online with zoom meetings, partners do not understand about social media consumer behavior, as a medium for communicating partner products to consumers without large costs. The method offered in the activity is training/socialization on basic understanding of marketing consumer behavior and the use of social media marketing. The output of PKM activities is in the form of publications to journals and IPR.
PELATIHAN PENILAIAN KINERJA USAHA PADA UKM Rasyid, Ardiansyah; Lukito, Venky; Mahanani, Zenita Dian
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 3 No. 2 (2023): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v3i2.470

Abstract

Pebisnis yang ingin berhasil setiap periode selalu membandingkan besarnya capaian kesuksesan atau kegagalan yang telah ada dalam kegiatan usaha nya. Melalui berbagai penilaian kinerja akan segera dapat diketahui tingkat capaian bagi seorang pengusaha. Tujuan kegiatan adalah melakukan penilaian kinerja pada UKM. Mitra yang menjadi tempat kegiatan adalah usaha produk kreatif kerajinan yang terdapat di kota Serang Banten. Dalam meningkatkan kinerja usaha, melalui pembekalan pengetahuan tentang cara menilai kinerja usaha yang selama ini telah dijalankan. Bedasarkan analisis masalah mitra , masih lemahnya pengetahuan akan penilaian kinerja sehingga belum mampu mencapai keunggulan bersaing. Metode yang ditawarkan pada kegiatan ini adalah mengimplementasikan instrument penilaian kinerja dalam bentuk sosialisasi dan pendampingan kepada pemilik usaha . Hasil kegiatan menunjukkan masalah yang muncul pada usaha mitra dapat teratasi, melalui penilaian kinerja usaha mitra dapat mengetahui apa yang harus diperbaiki dalam meningkatkan daya saing usaha dan menghadapi kondisi persaingan yang semakin kondusif
PENGENALAN PEMASARAN RAMAH LINGKUNGAN PADA UKM Rodhiah; Lukito, Venky; Mahanani, Zenita Dian
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 3 No. 3 (2023): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v3i3.475

Abstract

Marketing based on environmental sustainability "environmental marketing" is a new development in the field of marketing, and is a potential and strategic opportunity that has a multiplier effect on both business people and society as users. The purpose of PKM activities is to introduce partners to environmentally friendly marketing, the reality in the field shows that SMEs who are partners of activities lack knowledge of environmentally friendly marketing. For this reason, this activity is important to be carried out by the PKM Team in overcoming the problems faced by partners. The partner chosen in this activity is a handicraft business made from shells, processed into various creative products such as flowers, lamps and other decorative decorations. The partner location is in the city of Serang Banten. The methods offered in this activity include training in the form of socialization of the importance of being environmentally friendly in running a business. Conducted online, through zoom meetings. The results of the activity show that it has been able to provide understanding to partners to always pay attention to environmentally friendly marketing which has an effect on competitive advantage.
Co-Authors Lukito, Venky Rasyid, Ardiansyah Rodhiah Rosyada, Maulin Amrina