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All Journal Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat)
Amatillah, Lina Mufidah
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KREATIVITAS DIGITAL MARKETING UNTUK KEWIRAUSAHAAN MAHASISWA DI KECAMATAN CIAWI Maesaroh, Imas; Ginting, Ginta; Ayuni, Devi; Andriyansah, Andriyansah; Amatillah, Lina Mufidah
Jurnal Widya Laksmi: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2024): Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat)
Publisher : Yayasan Lavandaia Dharma Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59458/jwl.v4i1.72

Abstract

The urgency of this activity is to promote student products so that the products can be femilar in the market. The purpose of this community service activity is to provide assistance starting from management, packaging to marketing (promotion with digital marketing applying economic analysis using BMC (Bussines Model Canvas) BMC is very helpful to speed up the process of analysing the strengths and weaknesses of the business. By knowing the strengths and weaknesses, the analysis of needs and profits can be done quickly and effectively). The partner in this activity is "For You" which is a form of MSME business that offers various gifts. The results of its implementation using digital marketing using mass media, can be seen the number of visitors who see the products displayed by partners.
Co-Authors Andriyansah . Devi Ayuni Ginta Ginting, Ginta Imas Maesaroh