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All Journal Jurnal Organisasi Dan Manajemen Jurnal Pendidikan Ekonomi (JURKAMI) JISIP: Jurnal Ilmu Sosial dan Pendidikan Ilomata International Journal of Management Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Cakrawala Repositori Imwi Ilomata International Journal of Management Mejuajua Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) Journal of the Community Development in Asia Abdimas Indonesian Journal
Ginta Ginting, Ginta
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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REPOSITIONING TOURISM IN INDONESIA USING CONCEPTUAL MODEL OF STRATEGIC MARKETING Ginting, Ginta
Jurnal Organisasi dan Manajemen Vol. 3 No. 2 (2007)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.511 KB)

Abstract

Tulisan ini mengetengahkan suatu model untuk mereposisi sektor pariwisata di Indonesia dengan menekankan pada pengembangan strategi pemasaran. Pengembangan model ini lebih melihat pada aspek kontekstual strategis. Bahasan terfokus pada repositioning pariwisata dengan menggunakan tiga tahapan strategis: analisis situasi saat ini, proses dan implementasi. Beberapa teori pemasaran seperti differentiation, segmentation dan positioning digunakan sebagai pendekatan untuk mengidentifikasi persepsi dan preferensi konsumen terhadap produk dan service yang dihasilkan oleh sektor pariwisata. Paradigma ?cultur base? yang melandasi teori ini menggunakan pendekatan konsep experience marketing yang menekankan pada sisi keatraktifan dan keunikan dalam menciptakan competitive advantage. Model ini diharapkan dapat bermanfaat dalam memecahkan problem sektor pariwisata secara komprehensif.
KREATIVITAS DIGITAL MARKETING UNTUK KEWIRAUSAHAAN MAHASISWA DI KECAMATAN CIAWI Maesaroh, Imas; Ginting, Ginta; Ayuni, Devi; Andriyansah, Andriyansah; Amatillah, Lina Mufidah
Jurnal Widya Laksmi: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2024): Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat)
Publisher : Yayasan Lavandaia Dharma Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59458/jwl.v4i1.72

Abstract

The urgency of this activity is to promote student products so that the products can be femilar in the market. The purpose of this community service activity is to provide assistance starting from management, packaging to marketing (promotion with digital marketing applying economic analysis using BMC (Bussines Model Canvas) BMC is very helpful to speed up the process of analysing the strengths and weaknesses of the business. By knowing the strengths and weaknesses, the analysis of needs and profits can be done quickly and effectively). The partner in this activity is "For You" which is a form of MSME business that offers various gifts. The results of its implementation using digital marketing using mass media, can be seen the number of visitors who see the products displayed by partners.
Development of a MSMEs Digitalization Transformation Model: Optimization of The Use of Crowdfunding as an Alternative to Information Technology Based Capital Solutions Zulfahmi; Ngarbingan, Hubertina Karolina; Ginting, Ginta; Ismulyati, Sri; Nasoha, Mohamad
Ilomata International Journal of Management Vol. 5 No. 3 (2024): July 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i3.1275

Abstract

Digitalization of MSMEs is one strategy to accelerate the development of MSMEs in an inclusive and massive manner. The Financial Technology (Fintech) phenomenon in recent years has encouraged the emergence of various new services in the financial sector, including Crowdfunding. Crowdfunding is the practice of raising funds or investment by utilizing a site or website. Currently, it is indicated that there is still very little use of crowdfunding among MSMEs players. For this reason, a comprehensive study is needed regarding the importance of MSMEs utilizing Crowdfunfing as an alternative to overcome capital problems. Research design used is mix method (descriptive non experimental and judgement sampling). Sample are selecting by non-random sampling (judgment sampling). Based on the results of a survey involving 71 business doers, most of them are managers and owners, included the category of small and medium business doers with 50 to 100 employees, it was found that most of these business doers were familiar with crowdfunding as an easily accessible funding alternative. The results of the analysis using SEM-PLS, interesting findings were obtained that perceptions and aspects of technology and entrepreneurship from business actors had a positive effect on interest in using crowdfunding. Recommendations for future research are the need to research the role of capital markets and regulations, which in this research were assessed as having not been optimally socialized by MSMEs players. The point is that in the future MSMEs players must be given space to gain access to funding through crowdfunding in an inclusive manner.
Proposing the Model to Accelerate SMEs to Apply Green Economy Practices Through the Utilization of Social Crowdfunding Maria, Maya; Ngarbingan, Hubertina Karolina; Ginting, Ginta; Ismulyati, Sri
Ilomata International Journal of Management Vol. 5 No. 4 (2024): October 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i4.1320

Abstract

Following Indonesia's commitment to promoting the achievement sustainable consumption and production practices (RCP- SDGs Number 12), a plan must be put in place to motivate important players (SMEs) to support the green economy. The limitations of SMEs in terms of funding to be able to implement green economic practices are accommodated through access to financial technology, namely social crowdfunding. To gain insight into how SMEs implement green economic practices by utilizing social crowdfunding, a survey was conducted on 75 SMEs use descriptive research design. The results of the descriptive analysis found that some SMEs have not been able to take advantage of social crowdfunding due to several reasons: not being able to access the right website, having requirements that are difficult to fulfill and their technology skills are not yet good. An interesting insight that was extracted from the results of this survey is the high level of confidence among SMEs that implementing green economic practices using social crowdfunding can improve business performance and are confident that they can overcome all difficulties. The proposed conceptual model can apparently be supported by research results which produce the proposition namely:" willingness to participate in implementing green economic practices using social crowdfunding needs to be driven by creating strong awareness and interest by triggering 3 important determinants, namely stakeholder management, community engagement and entrepreneurship strategy”. In the future, this conceptual modeling can be used to conduct quantitative research so that it can explore the facts in the field in a comprehensive manner.
Eksplorasi Potensi Produk Unggul Desa Untuk Peningkatan Kesejahteraan Ekonomi Keluarga Desa Senang Hati Subekti, Rini; Riana, Kurnia Endah; Ginting, Ginta; Harsasi, Meirani; Andriyansah, Andriyansah
Abdimas Indonesian Journal Vol. 4 No. 1 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i1.319

Abstract

This community service activity aims to provide entrepreneurship counseling to the community so that they can take advantage of the main opportunities to explore the potential (resources) that exist. One of the opportunities that can have a direct economic impact on the community is to explore and optimize the role of the creative industry where the community can create, explore the uniqueness, potential advantages of resources and local wisdom that are owned so as to produce products that have added value. Entrepreneurship counseling in Senang Hati Village, Malimping Sub-district, Lebak Regency, Banten Province, is expected to open insights and knowledge about the essence of utilizing opportunities to creatively process the potential resources owned. Thus, the community can increase their capacity to start a profitable business. To achieve this goal, it is necessary to provide knowledge about the preparation of marketing strategies and product diversification (market segmentation, product development, promotion, branding, packaging).
Pembuatan Media Promosi Untuk Kegiatan Karang Taruna Desa Senang Hati Sylvana, Andi; Praningtyas, Elisabeth Ria Viana; Sunarsih, Nenah; Juwita, Rakhmini; Andriyansah, Andriyansah; Maesaroh, Imas; Ginting, Ginta; Riana, Kurnia Endah; Pujiwati, Ami; Hidayah, Zainur; Hadiwidjaja, Rini Dwiyani; Pujiastuti, Sri Lestari; Nasoha, Mohamad; Irmawaty, Irmawaty; Subekti, Rini
Abdimas Indonesian Journal Vol. 4 No. 2 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i2.337

Abstract

Senang Hati Village is one of the developing villages in Malingping Sub-district, Lebak Regency, Banten Province, where the majority of the population is young. Unfortunately, the difficult road conditions in the village mean that young people are less interested in pursuing formal education as high as possible. In addition, the highest public school in Senang Hati Village is only up to junior high school level, so their knowledge and skills are very limited. This also makes the youth of Senang Hati Village lack a sense of responsibility and concern for their village. In fact, the progress of Senang Hati villagse is in the hands of these young people. Departing from the situation analysis, the Community Service Team (PkM) of the Universitas Terbuka (UT) Faculty of Economics and Business (FEB) lecturers provided training and assistance in making promotional media that could improve youth skills. These skills can become new jobs for young people so that Senang Hati Village can develop. Training and mentoring is carried out offline and online using Canva. The results of the training and mentoring showed that the youth of Senang Hati Village began to be able to use the Canva application properly. Now they have the initial skills that can support various village promotions and generate income, both for the village and for themselves. The training and mentoring can be continued until the youth of Senang Hati Village.
ENHANCED THE ROLE OF YOUTH IN PARTICIPATING THE SUCCESS OF GREEN ECONOMIC PRACTICES: BEHAVIORAL PERSPECTIVE BASED MODEL Maria, Maya; Ginting, Ginta; Akbara, Anisa Zahwa; Ngarbingan, Hubertina Karolina
Journal of The Community Development in Asia Vol 6, No 3 (2023): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2525

Abstract

Indonesia has a population of 270 million people and will face tough challenges in obtaining Sustainable Development Goals, especially related to Responsible Consumption and Production (RCP). The Indonesian government created a National Action Plan to achieve sustainable consumption and production patterns, namely increasing economic welfare, reducing resource use, and improving quality of life. To accelerate the call for RCP, encouraging the role of the younger generation to participate in implementing the best of green economic practices is the right strategy. This research is intended to get an overview of the extent to which the younger generation wants to participate from a behavioral angle (green economy consumers). Respondents involved in the study were 229 young people from various regions in Indonesia. Interesting results were obtained from the research model, indicating that intention strongly influences behavior and impacts willingness to participate using the SEM-Lisrel analysis. However, the awakening of intentions among the younger generation is mostly influenced by positive attitudes, while the norms and perceptions do not show strong indications of their influence. These findings form a strong basis for the development of behavioral research that can answer the research gap involving the younger generation to act as green consumers in a proven way. The younger generation can be environmentally responsible consumers by using eco-friendly products.
IDENTIFICATION OF CONCERNING BEHAVIORAL ASPECTS DECISIONS ON THE ACTUAL USE OF ELECTRONIC MONEY IN THE BABY BOOMER GENERATION Panhar, Efram Syukurlowen; Ginting, Ginta; Andriyansah, Andriyansah
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 9, No 2 (2024): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v9i2.3636

Abstract

This research is a quantitative descriptive study which aims to identify behavioral aspects of the decision to use electronic money in the Baby Boomer generation. The research involved 100 people from the baby boomer generation and filled out a questionnaire using convenience sampling as a sampling technique. Hypothesis testing uses the SEM-PLS method. The research results show that perceived ease of use, perceived usefulness, and perceived risk partially have a significant effect on interest in use. The results of the indirect influence show that perceived ease of use, perceived usefulness, and perceived risk each have a significant effect on the actual use of the Gopay mobile application which is mediated by the usage interest variable. The managerial implications of the research show how to increase the actual use of the Gopay mobile application through perceived ease of use, perceived usefulness, perceived risk and interest in use. Therefore, it is necessary to improve the quality of service in the information system by tightening the user data privacy system, as well as adding features to attract user interest, namely GoPay balances become GoPay Savings by Jago in just two minutes and adding innovative features such as free transfers, transfer anywhere, pay digital service, and pay QRIS.
THE EFFECT OF WORK FROM HOME, WORK MOTIVATION AND JOB SATISFACTION ON EMPLOYEE PERFORMANCE Infantri, Charis Bustanul; Ginting, Ginta; Asih, Daru
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 9, No 1 (2024): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v9i1.3344

Abstract

This research aims to determine the effect of Work from Home (WFH) and work motivation on employee performance mediated by job satisfaction, as well as determine the role of gender in moderating the relationship between WFH and employee performance. This research is quantitative research with a causality analysis approach. The research instrument used was a questionnaire prepared on a five-point Likert scale. The sample size in this study was 293 respondents, all of whom were employees of the Tanjung Priok Main Service Office of Type A Customs and Excise. Data were analyzed using the SEM-PLS method with the help of SmartPLS software version 3.2.29. The research results show that WFH has a positive and significant effect on job satisfaction and employee performance. Work motivation has a positive and significant effect on job satisfaction, but had no significant effect on employee performance. Job satisfaction has a positive and significant effect on employee performance. Job satisfaction can partially mediate the relationship between WFH and employee performance, as well as fully mediate the relationship between work motivation and employee performance. Gender can strengthen the effect of Work from Home (WFH) on employee performance, especially for female employees.
DAMPAK GAYA KEPEMIMPINAN BERORIENTASI PRESTASI DAN IKLIM ORGANISASI TERHADAP KOMITMEN AFEKTIF DAAITV MELALUI KEPUASAN KERJA Dina, Dina; Ginting, Ginta; Ariyani, Ida
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 9, No 1 (2024): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v9i1.3351

Abstract

This study aims to ascertain the impact of independent factors like achievement-oriented leadership style and organizational climate. Affective commitment is a dependent variable, whereas job satisfaction is an intervening variable. The primary source of data for this quantitative study was an instantaneous Likert scale questionnaire delivered to each research participant. Employees of PT. X Jakarta and Medan make up the research population. A sample of 136 participants was selected using non-probability sampling techniques in conjunction with the purposive sampling approach. This study makes use of multivariate data analysis methods with the statistical model SEM-PLS. The results of the analysis show that there is a positive and significant effect of achievement-oriented leadership style on job satisfaction, affective commitment and affective commitment through job satisfaction. There is also a positive and significant effect of organizational climate on job satisfaction, affective commitment and affective commitment through job satisfaction. And there is a positive and significant effect of job satisfaction on affective commitment. These results provide managerial implications regarding how to increase employee affective commitment by paying attention to the achievement-oriented leadership style of the leaders and the organizational climate formed and increasing employee job satisfaction.
Co-Authors Akbara, Anisa Zahwa Amatillah, Lina Mufidah Ami Pujiwati Andriyansah . Ariyani, Ida Daru Asih Devi Ayuni Dina Dina, Dina Hadiwidjaja, Rini Dwiyani Hidayah, Zainur Ike Janita Dewi Imas Maesaroh Infantri, Charis Bustanul Irmawaty Irmawaty, Irmawaty Ismulyati, Sri Kismila, Kismila Lestari Pujiastuti, Sri Maria, Maya Meirani Harsasi Nasoha, Mohamad Nenah Sunarsih Ngarbingan, Hubertina Karolina Panhar, Efram Syukurlowen Praningtyas, Elisabeth Ria Viana Rakhmini Juwita Ria Viana Praningtya, Elisabeth Riana, Kurnia Endah Rini Subekti Siregar, Munawir Sajali Sri Lestari Pujiastuti, Sri Lestari Sylvana, Andi Widikarto, Joko Rizkie Zulfahmi