Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat)
Vol. 4 No. 1 (2024): Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat)

KREATIVITAS DIGITAL MARKETING UNTUK KEWIRAUSAHAAN MAHASISWA DI KECAMATAN CIAWI

Maesaroh, Imas (Unknown)
Ginting, Ginta (Unknown)
Ayuni, Devi (Unknown)
Andriyansah, Andriyansah (Unknown)
Amatillah, Lina Mufidah (Unknown)



Article Info

Publish Date
09 Feb 2024

Abstract

The urgency of this activity is to promote student products so that the products can be femilar in the market. The purpose of this community service activity is to provide assistance starting from management, packaging to marketing (promotion with digital marketing applying economic analysis using BMC (Bussines Model Canvas) BMC is very helpful to speed up the process of analysing the strengths and weaknesses of the business. By knowing the strengths and weaknesses, the analysis of needs and profits can be done quickly and effectively). The partner in this activity is "For You" which is a form of MSME business that offers various gifts. The results of its implementation using digital marketing using mass media, can be seen the number of visitors who see the products displayed by partners.

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Journal Info

Abbrev

jwl

Publisher

Subject

Other

Description

WIDYA LAKSMI (Jurnal Pengadian Kepada Masyarakat) Journal is a scientific multidisciplinary journal published by Yayasan Lavandaia Dharma Bali twice a year; January and July. It is a national journal that covers a lot of common problems or issues related to community services. The aim of this ...