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All Journal Jurnal Ekonomi dan Bisnis Islam Indonesia Journal of Halal
Adamsah, Bahtiar
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Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Economics, Econometrics & Finance

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Perkembangan Industri Halal Terhadap Pertumbuhan Ekonomi Manusia Adamsah, Bahtiar; Subakti, Ganjar Eka
Indonesia Journal of Halal Vol 5, No 1 (2022): Indonesia Journal of Halal
Publisher : Pusat Kajian Halal Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/halal.v5i1.14416

Abstract

Sebagai negara dengan penduduk Islam terbesar di dunia, Indonesia sebenarnya memiliki potensi yang besar terhadap perkembangan industri halal dan syariah. Namun sayangnya, potensi tersebut belum diimbangi dengan prestasi yang baik di tingkat global. Kehalalan suatu produk menjadi kebutuhan wajib bagi setiap konsumen, terutama konsumen muslim. Baik itu produk berupa makanan, obat-obatan maupun barang-barang konsumsi lainnya. Industri produk halal, saat ini mengalami perkembangan tidak hanya sekedar produk halal tapi juga menjadi gaya hidup halal. Penelitian ini merupakan penelitian hukum normative dengan metode penelitiannya adalah penlitian kepustakaan. Berdasarkan hasil penelitian diketahui bahwa dengan lahirnya Undang-Undang Nomor 33 tahun 2014 tentang Jaminan Produk Halal maka ada penjamin dan kepastian hukum tentang penjaminan produk halal. Untuk menjadi pemain utama industri halal dunia, perlu dukungan penuh dari pemerintah. Roadmap industri halal perlu dibuat secepat mungkin agar tujuan dan perkembangan industri halal di Indonesia lebih terarah. Keberadaan Komite Nasional Keuangan Syariah (KNKS) diharapkan juga dapat membantu perkembangan industri halal di Indonesia.
DOES THE HALAL LABEL MEDIATE CONSUMER PURCHASING DECISIONS? Juliana, Juliana; Adamsah, Bahtiar; Utami, Suci Apriliani; Menne, Firman; Ismail, Shafinar; Inomjon, Qudratov
Jurnal Ekonomi dan Bisnis Islam | Journal of Islamic Economics and Business Vol. 10 No. 1 (2024): JANUARY - JUNE 2024
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jebis.v10i1.53969

Abstract

Introduction: To determine the influence of price levels, celebrity  endorser, halal lifestyle and the level of halal labels as an intervening variable in purchasing decisions for Kahf products in Indonesia. Method: The method used in this research is quantitative with a causality. The sample for this research consisted of 240 respondents taken using purposive sampling which was carried out from September – December 2023. The analysis tool used was Partial Least Square – Structural Equation Modeling (PLS-SEM) using the SmartPLS 3 application. Results: The results show price levels, halal lifestyle , celebrity endorsers , halal labels, and purchasing decisions for Kahf products are in the high category. Then, the price level has a positive and significant effect on purchasing decisions for Kahf products , but the level of halal lifestyle and celebrities endorser no effect. Other findings show that the halal label is able to mediate price, halal lifestyle and celebrity endorser on the decision to purchase Kahf products . Conclusion and sugession: The development of marketing strategies by companies that sell at competitive prices, a halal lifestyle, and the support of well-known celebrities can improve the image of halal products and increase the appeal of consuls.
Co-Authors Firman Menne Ganjar Eka Subakti Inomjon, Qudratov Ismail, Shafinar Juliana Juliana Utami, Suci Apriliani