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All Journal Jurnal Manajemen dan Ekonomi Kreatif Jurnal Ilmiah Ekonomi dan Manajemen Indonesian Journal of Economics and Strategic Management Jurnal Manajemen Bisnis Era Digital
Haryudi Anas
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Journal : Jurnal Ilmiah Ekonomi dan Manajemen

 1 
Pengaruh Flash Sale, Customer Review, Dan Harga Terhadap Keputusan Pembelian Produk Wardah Di Shopee (Studi Kasus Mahasiswa FEB Prodi Manajemen Angkatan 2020 Universitas Bhayangkara Jakarta Raya) Helmi Dayanti; Andrian Andrian; Haryudi Anas
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 8 (2024): Agustus
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i8.2222

Abstract

In this study using quantitative research methods where the sampling technique used is simple random sampling with the calculation of the slovin formula to obtain samples in this study. The sample size used in this study was 135 respondents and focused on Wardah consumers who are also students of Bhayangkara University Jakarta Raya. The results of this study indicate that there are variables that influence each other, as briefly explained below: 1) Flash sales partially have a positive and significant effect on purchasing decisions. 2) Cutomer review partially has a positive and significant effect on purchasing decisions. 3) Price partially has a positive and significant effect on purchasing decisions. 4) Flash sale, customer review, and price simultaneously have a positive and significant effect on purchasing decisions.
Pengaruh Electronic Word Of Mouth, Saluran Distribusi, Dan Inovasi Produk Terhadap Minat Beli Pada Produk Mie Sedaap : (Studi Pada Mahasiswa Prodi Manajemen Angkatan 2020 Universitas Bhayangkara Jakarta Raya) Belva Yulivio Estiawan; Andrian; Haryudi Anas; M. Fadhli Nursal; Franciscus Dwikotjo Sri Sumantyo
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 7 (2024): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i7.2287

Abstract

The Influence of Electronic Word of Mouth, Distribution Channels, and Product Innovation on Purchase Interest in Mie Sedaap Products (Study of 2020 Management Study Program Students, Bhayangkara Jakarta Raya University). This research was conducted to investigate the impact of electronic word of mouth, distribution channels, and product innovation on purchasing interest in Mie Sedaap products. This research is research with a quantitative approach. The sampling technique used was simple random sampling, involving 155 respondents who were Mie Sedaap consumers in the Bhayangkara University area, Jakarta Raya. Data processing and hypothesis testing were analyzed using the SPSS version 26 program. The research results showed that there were variables that influenced each other, as explained below: 1) Electronic Word of Mouth partially had a significant positive effect on purchase intention; 2) Distribution channels partially have a significant positive effect on purchasing interest; 3) product innovation partially has a significant positive effect on purchase intention; 4) Electronic word of mouth, distribution channels and product innovation simultaneously influence purchasing interest.
Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Harga Terhadap Kepuasan Pelanggan Pada Usaha Fotocopy 66 di Bumi Sani Bekasi Timur Denis Putra Ramadhan; Andrian; Haryudi Anas
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 8 (2024): Agustus
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i8.2291

Abstract

The Effect of Product Quality, Service Quality, and Price on Customer Satisfaction at Photocopy 66 Business in Bumi Sani, East Bekasi.This study aims to determine how the relationship between the variables of Product Quality (X1), Service Quality (X2), and Price (X3) on Customer Satisfaction at Photocopy 66 in Bumi Sani, East Bekasi. The research data is data taken using a questionnaire using a google form distributed to customers who have come more than 3 times to Fotocopy 66 Bumi Sani East Bekasi. The population in this study is unknown and the sample in this study was 100 customers determined using the Hair formula. The data analysis used is the classical assumption test and multiple linear regression analysis, to test and prove the research hypothesis using the SPSS version 26 application
Pengaruh Kualitas Produk, Promosi Dan Lokasi Strategis Terhadap Keputusan Nasabah Menabung Di Bank BCA Pondok Ungu Bekasi Dimas Anugrah; Andrian; Haryudi Anas
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 8 (2024): Agustus
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i8.2322

Abstract

The Influence of Product Quality, Promotion and Strategic Location on Customers' Decisions to Save at Bank BCA Pondok Ungu Bekasi. his research aims to empirically test the influence of product quality, promotion and strategic location on customers' decisions to save at Bank BCA Pondok Ungu Bekas. The sample for this research is BCA Pondok Ungu Bekasi City customers who have an interest in saving at BCA Bank. The sample was carried out using a non-probability sampling method, namely purposive sampling. Data collection was carried out using a questionnaire distributed via Google Form to 92 respondents. The analysis in this research uses Multiple Linear Regression Analysis, with t test hypothesis testing. The results of this research show that in the partial t test Product Quality has a significant effect on the decision to save, Promotion has a significant positive effect on the decision to save, and Strategic location has a significant positive effect on the decision to save. The results of the f test show that the variables Product Quality, Promotion and Strategic Location simultaneously influence the decision to save at BCA Bank for BCA Pondok Ungu Bank customers, Bekasi City.
Co-Authors Andrian Andrian Andrian Belva Yulivio Estiawan Bunga Nur Kaunaini Denis Putra Ramadhan Dimas Anugrah Fiqih Aditya Alamsyah Franciscus Dwikotjo Sri Sumantyo Helmi Dayanti Jeremy Steven M. Fadhli Nursal Muhammad Dzaky Muhammad Ghufron Shaff Muhammad Rizky Gemis Neng Siti Komariah Safira Krisnanintias