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All Journal Jurnal Ilmu Manajemen Terapan (JIMT) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Penelitian Ekonomi Manajemen dan Bisnis Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Journal of Islamic Economics and Finance JURNAL RUMPUN MANAJEMEN DAN EKONOMI Indonesian Journal of Economics and Strategic Management
Franciscus Dwikotjo Sri Sumantyo
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Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Mathematics Social Sciences Other

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Pengaruh Brand Ambassador Dan Brand Image Terhadap Keputusan Pembelian Pada Produk Scarlett : Studi Kasus Pada Mahasiswa Universitas Bhayangkara Jakarta Raya Iq’maliyah; Dovina Navanti; Franciscus Dwikotjo Sri Sumantyo
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i2.3475

Abstract

This study aims to determine partially and stimultan of the independent variable (free), namely brand ambassador (X1) and brand image (X2) and the dependent variable (bound), namely the purchase decision (Y). The method used in this research is a quantitative method with the sampling used, namely the sampling technique used in this study is non-probability, namely using purposive sampling. The population in this study were consumers who had bought Scarlett products at Bhayangkara University, Greater Jakarta. The number of samples used in this study were 100 respondents. Based on the research results, in the partial test (t) brand ambassadors have a negative and insignificant effect on purchasing decisions which has a t value of 0.381 > 1.984 t table with a significance value of 0.704 <0.05, brand image has a significant effect on purchasing decisions which has a t value of 5.242> 1.984 t table with a significance value of 0.000 <0.05. Furthermore, in the simultaneous test (F) the variables of product quality (X1) and price (X2) together have a significant effect on customer satisfaction (Y) which has a calculated F value of 14.585> 3.09 F table with a significance value of 0.000 <0.05. Then the decetermination test (R2) results that the correlation between the variables of product quality (X1) and price (X2) on customer satisfaction (Y) is 54.6%.
Pengaruh Kualitas Pelayanan Dan Citra Perusahaan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variable Intervening Pada Bank KB Bukopin MT Haryono Jakarta Nendy Yuliarrani; Dovina Navanti; Franciscus Dwikotjo Sri Sumantyo
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i2.3484

Abstract

This research aims to determine the influence of Service Quality and Company Image on Customer Loyalty through Customer Satisfaction as an Intervening Variable at Bank KB Bukopin MT Haryono Jakarta. This type of research is quantitative. The population in this study is unknown. The sampling technique uses Non-Probability Sampling using Purposive Sampling techniques. The sample in this study amounted to 112 respondents. Data collection technique by distributing questionnaires via Google Form. Hypothesis testing in this research uses Hypothesis testing in this research using Partial Least Squares (PLS) analysis. The research subjects were consumers of Bank KB Bukopin. The results of this research show that the service quality variable has a positive and significant effect on customer satisfaction at Bank KB Bukopin MT Haryono, company image has a positive and significant effect on customer satisfaction at Bank KB Bukopin MT Haryono, service quality has a positive and significant effect on customer loyalty at the Bank KB Bukopin MT Haryono, company image has a positive and significant effect on customer loyalty at Bank KB Bukopin MT Haryono, customer satisfaction has a positive and significant effect on customer loyalty at Bank KB Bukopin MT Haryono, service quality has a positive and significant effect on customer loyalty through customer satisfaction as intervening variables at Bank KB Bukopin MT Haryono and company image have a positive and significant effect on customer loyalty through customer satisfaction as an intervening variable at Bank KB Bukopin MT Haryono.
Pengaruh Kualitas Produk Dan Kualitas Layanan M Banking KB Star Terhadap Kepuasan Nasabah PT Bank KB Bukopin Tbk Cabang Bekasi Yunike Ifani; Dovina Navanti; Franciscus Dwikotjo Sri Sumantyo
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 2 (2024): Mei : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i2.2645

Abstract

This research aims to determine whether there is an influence of product quality and service quality of M Banking KB Star on customer satisfaction at PT Bank KB Bukopin Tbk Bekasi Branch. This type of research is quantitative. The population in this study is 3.016. The sampling technique uses Non-Probability Sampling using Purposive Sampling techniques. The sample in this study amounted to 102 respondents. Data collection technique by distributing questionnaires via Google Form. Hypothesis testing in this research uses Multiple Linear Regression analysis. The research subjects were consumers of Bank KB Bukopin Tbk Bekasi Branch. The results of this research show that the product quality and service quality variables partially and simultaneously have a significant effect and have a positive influence on the consumer satisfaction variable.
Pengaruh Pengawasan Kerja dan Penerapan Sistem Absensi Fingerprint Terhadap Produktivitas Kerja pada Guru MAN 1 Kota Bekasi Safina Tunnajah; Tyna Yunita; Tungga Buana Irfana; Hasanuddin Hasanuddin; Franciscus Dwikotjo Sri Sumantyo
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i4.1142

Abstract

This research aims to test and analyze the effect of supervision and implementation of a fingerprint attendance system on work productivity among MAN 1 teachers in Bekasi City. The research method used in the research is quantitative methods. The collection technique in this research used observation and distributing questionnaires to 101 teachers in Bekasi City who were used as respondents. The sampling technique in this research used a saturated sampling technique. The data analysis technique in this research uses descriptive and SmartPls 4.0. The results of this research show that there is a significant influence between supervision (X1) on work productivity (Y) = 0.290 (Tstatistics 2.143 > Ttable 1.96). There is a significant influence between fingerprint absence (X2) on work productivity (Y) =0.559 (Tstatistics 5.241 > Ttable 1.96). There is a significant influence between supervision (X1) on fingerprint attendance (X2) = 0.670 (Tstatistics 5.576 > Ttable 1.96). And finally Fingerprint absence (X2) mediates between supervision (X1) and work productivity (Y) = 0.375 significantly (Tstatistics 4.211 > Ttable 1.96).
Analisis Pengaruh Kecepatan, Akurasi, dan Biaya Pengiriman terhadap Kepuasan Pelanggan: Studi Kasus CV Konita Agro Putra Alam Abdul Salam; Wirawan Widjanarko; Franciscus Dwikotjo Sri Sumantyo
Journal of Islamic Economics and Finance Vol. 2 No. 3 (2024): Agustus : JUREKSI (Journal of Islamic Economics and Finance)
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v2i3.1636

Abstract

This research aims to research, test and assess the influence of the independent variables Speed, Accuracy and Delivery Costs on the dependent variable customer satisfaction for products from CV Konita Agro Putra. The sample for this research was 110 customers who had used products from CV Konita Agro Putra. This type of research uses a quantitative approach. Data was collected directly from respondents using research instruments in the form of questionnaires via Google Form and purposive sampling techniques. then the data results are processed using the SPSS 24 data processing application. The results of this research prove that there is a significant and positive influence of Delivery Speed on Customer Satisfaction, there is a significant and positive influence of Delivery Accuracy on Customer Satisfaction, there is a significant and positive influence of Delivery Costs on Satisfaction Customers, there is a simultaneous influence between Delivery Speed, Delivery Accuracy and Delivery Costs significantly and positively on Customer Satisfaction.
PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN DI PT. LINK PASIPIK INDONUSA Teguh Priambudi; Dovina Navanti; Franciscus Dwikotjo Sri Sumantyo
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 7 No. 4 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v7i4.4967

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan kualitas produk terhadap kepuasan pelanggan di PT. Link Pasipik Indonusa. Penelitian ini menggunakan metode kuantitatif melalui penyebaran kuesioner dengan 100 sampel. penelitian ini dirancang untuk mengukur persepsi pelanggan terhadap kualitas pelayanan dan kualitas produk terhadap kepuasan pelanggan. Hasil penelitian menunjukkan bahwa baik kualitas pelayanan maupun kualitas produk memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan. Kualitas pelayanan yang baik mampu meningkatkan kepuasan pelanggan secara langsung, sementara kualitas produk juga berperan penting dalam meningkatkan kepuasan pelanggan. Penelitian ini menyarankan agar perusahaan fokus pada peningkatan kedua aspek tersebut untuk mempertahankan dan menarik lebih banyak pelanggan. Penelitian memberikan wawasan yang berguna bagi PT. Link Pasipik Indonusa agar dapat dievaluasi lebih lanjut lagi dalam strategi pengelolaan kualitas pelayanan, produk dan kepuasaan pelanggan.
Pengaruh Harga, Citra Merek, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Provider Tri (3): (Studi Kasus pada Mahasiswa Manajemen Angkatan 2020 di Universitas Bhayangkara Jakarta Raya Bekasi) Damar Asmarani; Wirawan Widjanarko; Franciscus Dwikotjo Sri Sumantyo
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 3 (2024): Juli
Publisher : CV. KAMPUSA AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i3.2223

Abstract

This study aims to test the influence of Price, Brand Image and Service Quality (independent variables) on Purchasing Decisions (dependent variables). This type of research is quantitative using a questionnaire via Google Form. Sampling using the purpose sampling method so that the number of samples is set at 100 respondents. The analysis technique used in this study uses SPSS version 25. The results of this study explain that, in management students of the 2020 intake at the University of Bhayangkara Jakarta Raya Bekasi, the variables of price, brand image, and service quality have a positive effect on purchasing decisions for the Tri (3) provider. The study has object limitations on management students of the 2020 intake at the University of Bhayangkara Jakarta Raya Bekasi and combines the variables of price, brand image, and service quality on purchasing decisions for the Tri (3) provider.
Pengaruh Gaya Hidup Berbelanja, Fear Of Missing Out, Dan Potongan Harga Terhadap Pembelian Impulsif Produk Miniso Di Shopee (Studi Kasus Pada Mahasiswa Prodi Manajemen Angkatan 2020 Universitas Bhayangkara Jakarta Raya) Tesalonika Roliyanah; Wirawan Widjanarko; Franciscus Dwikotjo Sri Sumantyo; Matdio Siahaan
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 8 (2024): Agustus
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i8.2242

Abstract

This research using a quantitative research method where the sampling technique used is simple random sampling with the calculation of the sample size using the Slovin formula. The sample size used in this research was 120 respondents and focused on Miniso consumers who were students at Bhayangkara University Jakarta Raya. The results of this study show that there are variables that have an effect and that have no effect, as brief explanation: 1) The shopping lifestyle partially has a positive and significant effect on impulse buying. 2) Fear of missing out partially has no effect and is not significant on impulse buying. 3) Partial price cuts have no effect and are not significant on impulse purchases. 4) Shopping lifestyle, fear of missing out and price cuts simultaneously have a positive and significant effect on impulse buying
Pengaruh Electronic Word Of Mouth, Sosial Media Marketing Dan Brand Image Terhadap Keputusan Pembelian Produk Erigo: (Studi Kasus Pada Mahasiswa Prodi Manajemen Angkatan 2020 Universitas Bhayangkara Jakarta Raya) Rizky Febrian; M.Fadhli Nursal; Franciscus Dwikotjo Sri Sumantyo
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 7 (2024): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i7.2282

Abstract

The Influence of Electronic Word of Mouth, Social Media Marketing and Brand Image on Erigo Product Purchasing Decisions (Case Study of 2020 Management Study Program Students, Bhayangkara University, Greater Jakarta) The research conducted aims to determine partially and simultaneously between electronic word of mouth, social media marketing, and brand image on purchasing decisions for Erigo products. This research is research with a quantitative approach. The sampling technique used is saturated sampling. The population in this study were all Erigo consumers in the Management study program Class of 2020, Bhayangkara University, Greater Jakarta with a sample of 155 respondents. Data processing and hypothesis testing used SPSS 23 software. The research results showed that electronic word of mouth partially had a positive and significant effect on purchasing decisions, social media marketing partially had a positive and significant effect on purchasing decisions, and brand image partially had a positive and significant effect. on purchasing decisions. Simultaneous test results show that electronic word of mouth, social media marketing, brand image simultaneously influence purchasing decisions
Pengaruh Harga, Fasilitas Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Kopi Kenangan Di Kota Bekasi: (Studi Pada Mahasiswa Prodi Manajemen Angkatan 2020 Universitas Bhayangkara Jakarta Raya) Alfito Surya Saputra; M.Fadhli Nursal; Franciscus Dwikotjo Sri Sumantyo
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 7 (2024): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i7.2283

Abstract

The influence of price, facilities and service quality on customer satisfaction with memorable coffee in the city of Bekasi (study of management study program students class of 2020, Bhayangkara University, Jakarta Raya). This research aims to determine partially and simultaneously the relationship between price, facilities and service quality on customer satisfaction with memorable coffee in the city of Bekasi. This research is research with a quantitative approach, a technique based on the philosophy of positivism that is used is the Slovin formula. The population in this study were all The Originate consumers in the 2020 Management study program, Bhayangkara University, Greater Jakarta with a sample of 155 respondents. Data processing and hypothesis testing using SmartPLS 4 software. The research results show that price has no partial effect on customer satisfaction. Facilities partially have a positive effect on customer satisfaction. Service quality partially has a positive effect on customer satisfaction. Simultaneous test results show that price, facilities and service quality simultaneously influence customer satisfaction
Co-Authors Alam Abdul Salam Alfito Surya Saputra Andrian Aulia Safitri Belva Yulivio Estiawan Bunga Pertiwi, Ayu Damar Asmarani Dovina Navanti Hapzi Ali Hardiana Eka Maharani Haryudi Anas Hasanuddin Hasanuddin Hasanuddin Iq’maliyah M Fadhli Nursal M. Fadhli Nursal M.Fadhli Nursal Matdio Siahaan Nendy Yuliarrani Rizky Febrian Safina Tunnajah Surya Ramadhan Teguh Priambudi Tesalonika Roliyanah Tungga Buana Irfana Wirawan Widjanarko Yunike Ifani Yunita, Tyna