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Journal : Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah

Pengaruh Literasi Digital Terhadap Pelaku UMKM dalam Pemasaran Syari’ah Ghina Sevty Jou Ananda; Ahsan Putra Hafiz; Fauzan Ramli
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 3 (2024): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i3.1092

Abstract

The aim of this research is to determine the influence of Digital Literacy in increasing sales marketing for UMKM in Telanaipura, Jambi City. This research is a type of qualitative research. Data collection techniques were through observation and interviews conducted by researchers with UMKM actors as a sample of which 16 people were interviewed. The results of this research show that the digital literacy strategy carried out by UMKM actors in Telanaipura , Jambi City is in the form of marketing through social media and also e-commerce applications such as grabfood and gofood. The impact of Digital Literacy in increasing company profits is not very significant because their understanding of digital literacy is still lacking. However, Digital Literacy-based marketing has a positive impact on the sustainability of UMKM in Telanaipura, Jambi City. With Digital Literacy, UMKM can promote their businesses more easily and reach consumers more widely. Digital Literacy also makes it easier for consumers to buy food and drinks without having to come directly to UMKM outlets. This can provide comfort and convenience for consumers so that it also has a good impact on UMKM.
Manajemen Strategi Galeri Investasi Syariah untuk Meningkatkan Minat Mahasiswa dalam Berinvestasi di Pasar Modal Syariah Leni Afrina; Eja Armaz Hardi; Fauzan Ramli
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 3 (2024): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i3.1198

Abstract

This research discusses GIS strategic management to increase students' interest in investing in the Islamic capital market. Based on the data, it can be seen that the number of investors in the GIS of UIN STS Jambi since the establishment of GIS 2016-2022, the number of investors each year is unstable and is still relatively low. However, as time goes by, some investors are no longer active in stock trading. This is due to investors' ignorance of the Islamic capital market. The results of this research are that the management strategy used is KSPM discussion, socialization, group formation, implementing the Sharia Capital Market School (SPMS) after that Sharia Capital Market Activation (APMS). The problems faced by GIS include administrators who are less active in carrying out GIS programs and activities, lack of awareness of FEBI students to see investment opportunities, difficulty in inviting FEBI students to take part in activities at GIS.