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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Riset Manajemen Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Journal of Islamic Digital Economics and Management Jurnal Manajemen dan Pendidikan Agama Islam JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Fauzan Ramli
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Journal : E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis

 1 
PENGARUH LITERASI KEUANGAN DAN MITIGASI RISIKO TERHADAP KEBERLANGSUNGAN UMKM DI KOTA JAMBI Muhammad Irham; Agustina Mutia; Fauzan Ramli
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 17 No 1 (2024): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v17i1.1707

Abstract

MSMEs have a large contribution to regional income and state income, play a role in reducing the unemployment rate because of their labor-intensive nature, this business can absorb a lot of workers. Micro, Small and Medium Enterprises (MSMEs) can improve the standard of living of many people. The research aims to determine and analyze the influence of financial literacy and risk mitigation on the sustainability of MSMEs. Using quantitative methods of data analysis, Determinant Coefficient Test. The sample taken was 96 respondents who were MSMEs in Jambi City. Financial Literacy and Risk Mitigation together have a significant effect on sustainability. It is proven that the adjusted R square value (coefficient of determination) is 0.443 or 44%. Shows that the influence of Financial Literacy and Risk Mitigation on the Sustainability of MSMEs has an influence of 44% and the remaining 56% is influenced by other variables outside this research.
Strategi Pengembangan Usaha Rumah Batik Idola Desa Pemusiran Kabupaten Tanjung Jabung Timur Uswatun Hasanah; Ahmad Syukron Prasaja; Fauzan Ramli
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 17 No 1 (2024): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v17i1.1833

Abstract

Strategy is an effort to develop a company's competitive position amidst business competition. A business development strategy is an effort to conduct an analysis of regional market conditions, both internal which includes strengths and weaknesses, external conditions which include opportunities and threats that will be faced, then alternatives are taken to determine the strategy that must be implemented. The aim of this research is to determine the strategy for developing the Idol Batik House business in Pemusiran Village, East Tanjung Jabung Regency. In this research, the method used is qualitative, the data analysis method used is SWOT analysis and the data collection method uses observation and interviews. Based on research results, Batik Idola utilizes its strengths to gain opportunities by using strategies including maintaining the quality of its batik, maximizing communication technology for marketing and technology in the production sector such as electric canting to maximize production and carry out business development. And the strategy used by Batik Idola to minimize existing weaknesses and to avoid threats that come, namely by increasing promotions by utilizing promotional media according to existing funds, and also adding distribution channels such as agents, resellers or sales.
Co-Authors Agustina Mutia Ahmad Syahrizal Ahmad Syukron Prasaja Ahsan Putra Hafiz Ananda Putri Arsa Arsa Deby Vebriyani Diah Firani Eja Armaz Hardi Faturahman Ghina Sevty Jou Ananda Joedy Andrian Leni Afrina Mellya Embun Baining Muhammad Irham USWATUN HASANAH