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All Journal Bisnis Net : Jurnal Ekonomi dan Bisnis International Journal of Research in Vocational Studies (IJRVOCAS)
Dalim, Muhammad
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The Influence of Communication Strategy on User Satisfaction at the Medan State Polytechnic Library Dalim, Muhammad
International Journal of Research in Vocational Studies (IJRVOCAS) Vol. 3 No. 4 (2024): IJRVOCAS - Special Issues - International Conference on Science, Technology and
Publisher : Yayasan Ghalih Pelopor Pendidikan (Ghalih Foundation)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ijrvocas.v3i4.80

Abstract

The title of this research was The Influence of Communication Strategy and Prime Service on Library Members’ Satisfaction at the Library of Politeknik Negeri Medan. The research used the theory of satisfaction. Kotler (2014) points out that there are two theories of satisfaction: theory of performance expectation and theory of cognitive inappropriateness. Theory of performance expectation states that consumer satisfaction is the function of consumers’ expectation of the result. If the result is in accordance with what has been expected, consumers will be satisfied, if it exceeds what has been expected, they will be more satisfied, but if it is not in accordance with what has been expected, they will be dissatisfied. The population was 5,994 members of the library, and 98 of them were used as the samples, taken by using Slovin formula. The data were gathered by using questionnaires and conducting documentation and observation. The result of the research showed that the factors of communication strategy and prime service had positive and significant influence on library members’ satisfaction which indicated that the better the communication strategy and the prime service, the higher the library members’ level of satisfaction.
Pengaruh Strategi Komunikasi Terhadap Kepuasan Pemustaka Pada Perpustakaan Politeknik Negeri Medan Dalim, Muhammad; Pasaribu, Ika Mary
Bisnis-Net Vol 7, No 1: JUNI 2024
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v7i1.4509

Abstract

Penelitian ini berjudul Pengaruh Strategi Komunikasi Terhadap Kepuasan  Pemustaka Pada Perpustakaan Politeknik Negeri Medan. Penelitian ini  betujuan untuk untuk mengetahui  Bagaiman Pengaruh Strategi komunikasi terhadap kepuasan pemustaka yang dilakukan oleh Pustakawan Politeknik  Negeri Medan. Teori yang digunakan adalah teori kepuasan. Menurut Kotler (2021) menyatakan ” Ada dua (2) teori mengenai kepuasan yaitu  Teori Harapan Kinerja dan Teori Ketidak Cocokan Kognitif. Teori harapan kinerja menyatakan bahwa kepuasan konsumen merupakan suatu fungsi dari harapan konsumen dan hasil yang diharapkan. Jika hasil yang didapat sesuai dengan yang diharapkan maka konsumen akan merasa puas, jika hasil yang didapat lebih dari yang diharapkan maka konsumen akan sangat puas dan jika hasil yang didapatkan tidak seperti apa yang diharapkan, maka konsumen tidak puas.    Populasi penelitian adalah seluruh Anggota Perpustakaan Politeknik Negeri Medan yang terdaftar. Jumlah anggota perpustakaan sebanyak 5994 orang. Sampel penelitian didapat dengan menggunakan rumus Slovin dan hasilnya sebanyak 98 orang. Metode pengumpulan data dilakukan dengan menyebarkan  kuisioner, dokumentasi dan pengamatan. Hasil  pengujian menunjukkan bahwa Faktor Strategi Komunikasi berpengaruh positif  dan signifikan terhadap kepuasan pemustaka. Hal ini berarti semakin baik  strategi komunikasi yang diberikan, akan semakin tinggi kepuasan pemustaka.  
Co-Authors Pasaribu, Ika Mary