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All Journal Paradigma : Journal of Science, Religion and Culture Studies Minda Baharu BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Research of Accounting and Governance Research of Business and Management Research of Economics and Business Entrepreneurship and Community Development Research of Islamic Economics (RIE) Marketing and Business Strategy
Zhafiraah, Nazma Riska
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Religion Humanities Economics, Econometrics & Finance Education Public Health Social Sciences Other

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PENINGKATAN DAYA SAING UMKM MELALUI AKSES KUR PERBANKAN BERBASIS DIGITAL PADA DESA MANDALA MEKAR, KECAMATAN CIMENYAN, KABUPATEN BANDUNG, JAWA BARAT Budiantoro, Harry; Santosa, Perdana Wahyu; Anth, Dean Salomo; Taufiq, Eindye; Oktavia, Dinda; Zhafiraah, Nazma Riska
MINDA BAHARU Vol 8, No 1 (2024): Minda Baharu
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/jmb.v8i1.5845

Abstract

Program pengabdian masyarakat ini merupakan inisiatif yang bertujuan untuk melakukan sosialisasi dan memberikan pendampingan kepada para pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Mandalamekar, Kecamatan Cimenyan, Kabupaten Bandung, Jawa Barat, tentang cara memperoleh Kredit Usaha Rakyat (KUR). Tujuan utama dari kegiatan ini adalah untuk pertama, memastikan bahwa pelaku UMKM di wilayah tersebut memiliki pengetahuan tentang lembaga keuangan yang menyediakan dana modal usaha, kedua, membantu mereka yang menghadapi kendala dalam hal permodalan untuk mengajukan KUR, dan ketiga, memberikan pemahaman yang komprehensif mengenai proses pengajuan dan perolehan KUR, sehingga mereka dapat mengembangkan usaha mereka. Program ini berhasil melibatkan 44 pelaku UMKM di Desa Mandalamekar dan menghasilkan peningkatan signifikan dalam pemahaman mereka mengenai prosedur pengajuan KUR, serta memberikan mereka akses kepada dana yang mendukung pengembangan usaha mereka di wilayah tersebut.
The effect of Green Marketing, Brand Image, Advertising and Price on Purchasing Decisions Ramadhan, Muhammad; Simon, Zainal Zawir; Zhafiraah, Nazma Riska
Marketing and Business Strategy Vol. 1 No. 2 (2024): MAY 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v1i2.225

Abstract

This research aims to determine whether or not green marketing, brand image, advertising, and price influence purchasing decisions for AQUALife products. The population of this research is consumers of AQUALife products in the Central Jakarta area. The sample for this research method used a questionnaire via Gform for a month with a total of 120 respondents. The sampling technique uses a non-probability method, with a purposive sampling technique through distributing questionnaires. The data analysis methods used are multiple regression analysis, t-test (partial), and f-test (simultaneous). The research results show that: (1) Green marketing has no significant effect on purchasing decisions. (2) Brand image has a positive and significant effect on purchasing decisions. (3) Advertising has a positive and significant effect on purchasing decisions. (4) Price has a positive and significant effect on purchasing decisions. Managerial implications: Managers need to ensure products and production processes comply with environmentally friendly principles, managers need to ensure consistent brand image across all marketing channels, managers need to develop competitive pricing strategies, managers need to understand competitors' prices and their price position in the market to maintain competitiveness.
Do Financial Performance and Corporate Governance Effect on Firm Value: Evidence from Manufacturing Sector Farawansyah, Nur Indah; Rahayu, Sovi Ismawati; Zhafiraah, Nazma Riska
Research of Business and Management Vol. 2 No. 1 (2024): FEBRUARY 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v2i1.184

Abstract

This study attempts to investigate, either partially or simultaneously, the effects of Financial Performance as determined by Profitability, Solvency, liquidity well, and Good Corporate Governance, as decided by the Audit Committee on Firm Value and the Independent Board of Commissioners. The study approach is quantitative and makes use of secondary data-manufacturing firms registered on the Indonesia Stock Exchange. The population in this study is made up of 143 manufacturing firms. In the interim, the sample for this study was chosen through the technique of purposeful sampling. The analysis method used is multiple linear regression analysis. The Kolmogrof-Smirnof test, multicollinearity test, heteroscedasticity test, t-test, and coefficient of determination test were all employed in this investigation. The study's findings demonstrate that the factors Independent Board of Commissioners, Profitability, Solvency, Liquidity, and Audit Committee each partially positively impact firm value. Managerial implications related to the influence of financial performance and good corporate governance are increased focus on financial performance, increased transparency and disclosure of information, implementation of good corporate governance practices, and risk and compliance management. The valuation of the firm is key in the transfer of business decisions, such as mergers, acquisitions, and stock offerings.
Co-Authors Abelmar, Ryan Farhan Anth, Dean Salomo Asaari, Masagus Budiantoro, Harry Delia, Desya Eindye Taufiq, Eindye Farawansyah, Nur Indah Fitri, Hadiati Gunawan, Andri Hasan Basri Imelda Sari Karimullah Karimullah Khoiriyah, Ummi Mansur, Amin Muhammad Ramadhan Nana Danapriatna Ningsih, Hestin Agus Tantri Nurjanah, Feby Oktavia, Dinda Perdana Wahyu Santosa Purnama Putra, Purnama Putrianika, Puput Ramadhan, M Fakhran Rini Hidayati Sekarsari, Meidiati Setyanto, Kurniadi Shadiba Maharani, Eureka Siti Marhamah, Siti Siti Nurhidayah Sovi Ismawati Rahayu, Sovi Ismawati Subing, Hesti Juni Tambuati Sulistiyanto, Muchlis Uswatun Hasanah Widiasalwa, Syadzwana Widyowati, Dian Desty Zainal Zawir Simon, Zainal Zawir