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All Journal Dinasti International Journal of Digital Business Management Jurnal Ilmiah Multidisiplin (JUKIM) Nanggroe: Journal of Scholarly Service
Meliantari, Dian
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Pelatihan Penggunaan Peralatan Produksi yang Ramah Lingkungan Dalam Upaya Peningkatan Pendapatan Pada Bisnis Rumah Makan UMKM di Metro Atom Pasar Baru, PD Pasar Jaya DKI Jakarta Tarmizi, Achmad; Meliantari, Dian; S, Shieto
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 12 (2024): Maret
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10749615

Abstract

Training on the Use of Environmentally Friendly Production Equipment in Efforts to Increase Income in MSME Restaurant Businesses at Metro Atom Pasar Baru, PD Pasar Jaya DKI Jakarta aims to provide training on the use of environmentally friendly production equipment to MSME restaurant business owners at Metro Atom Pasar Baru, PD Pasar Jaya DKI Jakarta. This activity focuses on efforts to increase income through implementing environmentally friendly practices in business operations. The training provided provides a better understanding of environmentally friendly production equipment and how to integrate it effectively in their daily activities. The adoption of environmentally friendly production equipment has resulted in cost efficiencies and reduced waste, which in turn increases business revenues. Thus, this training helps MSMEs increase their income while supporting environmental protection efforts. This research explores the impact of training in the use of environmentally friendly production equipment on the MSME restaurant business at Metro Atom Pasar Baru, PD Pasar Jaya DKI Jakarta. The results of the activity show that business owners are aware of the importance of environmental sustainability in their business operations but lack the knowledge and resources to implement it. Training provides a better understanding of environmentally friendly production equipment and its integration in daily activities. Implementation of environmentally friendly production equipment results in cost efficiencies and waste reduction, leading to increased business revenues. Thus, this training has the potential to help MSMEs increase their income while supporting environmental protection efforts.
PENGARUH PERCEIVED QUALITY, PERCEIVED PRICE, DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP PURCHASE INTENTION MOBIL BEKAS DI MASA PANDEMI COVID-19 (Studi Kasus Showroom Mobil Bekas di Kota Bekasi) Mahrus , Rifqi; Meliantari, Dian
Jurnal Ilmiah Multidisiplin Vol. 2 No. 05 (2023): September: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v2i05.951

Abstract

Pada Covid-19 merupakan pandemic yang terjadi di seluruh dunia pada akhir bulan Desember tahun 2019 termasuk Indonesia. Pandemi ini berdampak pada seluruh aspek kehidupan di dunia, salah satu sector yang paling berdampak adalah sector ekonomi. Banyak pelaku usaha yang akhirnya mengalami penurunan pendapatan hingga kerugian yang cukup besar.Salah satu bisnis yang terdampak adalah jual beli mobil bekas.Penelitian ini tentang pengaruh perceived quality (x1), perceived price (x2), dan electronic word of mouth (x3) terhadap purchase intention (y) mobil bekas di showroom mobil bekas ABC di Kota Bekasi. Sampel pada penelitian ini sebanyak 100 orang dan dianalisis dengan Uji validitas, Uji reliabilitas, Regresi linier berganda, Uji t dan Uji F.Hasil Penelitian Menunjukan bahwa variable perceived quality, perceived price dan electronic word of mouth berpengaruh secara parsial dan signifikan terhadap purchase intention.Hasil Uji F menunjukan variable perceived quality, perceived price dan electronic word of mouth berpengaruh secara simultan terhadap purchase intention.Variabel yang memiliki pengaruh paling besar adalah variable electronic word of mouth dengan nilai signifikan 0.024.
PENGARUH KUALITAS PRODUK, HARGA, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMART TV MEREK SHARP (Studi Kasus Pada Konsumen SMART TV Sharp di Kota Bekasi) Awalludin, Atok; Meliantari, Dian
Jurnal Ilmiah Multidisiplin Vol. 2 No. 05 (2023): September: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v2i05.952

Abstract

Pada saat ini kebutuhan masyarakat akan kualitas televisi yang diharapkan begitu banyak peminatnya. Hal yang termasuk diminati oleh masyarakat yakni adanya televisi Smart Tv. Televisi Smart Tv menjadi primadona bagi semua lapisan masyarakat. Akan tetapi tidak semua orang dapat memiliki Smart Tv ini dikarenakan harga, yang terbilang tidak terlalu terjangkau. Penelitian ini tentang pengaruh kualitas produk, harga, dan citra merek terhadap keputusan pembelian Smart Tv merek Sharp studi kasus yang diangkat adalah konsumen Smart TV di Kota Bekasi dengan sampel sebanyak 100 orang dan dianalisis dengan Regresi linier berganda.
Digital Transformation of SMEs: Boosting Online Shopping Interest through E-Commerce Adoption Apriani, Ari; Wahdiniawati, Siti Annisa; Perkasa, Didin Hikmah; Magita, Magita; Meliantari, Dian; Widayati, Catur
Dinasti International Journal of Digital Business Management Vol. 5 No. 3 (2024): Dinasti International Journal of Digital Business Management (April - Mei 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i3.2536

Abstract

The purpose of this study is to provide advice to conventional small and medium-sized businesses (SMEs) that want to increase their income by implementing online sales and marketing strategies. The necessity for SMEs to use e-commerce as a sales and marketing channel amid the COVID-19 epidemic is what spurred this inquiry. The use of e-commerce is seen as crucial by SME practitioners owing to its user-friendly transaction procedures and perceived safety. Customers who use platforms like Shopee and Tokopedia and who live in the Jakarta, Bogor, Depok, Tangerang, and Bekasi districts are the focus of the study. A questionnaire was used to poll 189 people in these locations as a sample. Partial Least Squares (PLS) were used to do quantitative analysis. According to the study's findings, consumers' intentions to make online purchases are not significantly impacted by perceived usefulness, perceived ease of use, or perceived risk. On the other hand, buying online intentions are significantly influenced by perceived enjoyment and trust. These results imply that in developing e-commerce platforms and marketing strategies, there should be a focus on fostering consumer trust, delivering enjoyable experiences, and ensuring ease of use and perceived benefits for users.
Co-Authors Achmad Tarmizi Apriani, Ari Awalludin, Atok Didin Hikmah Perkasa Magita, Magita Mahrus , Rifqi S, Shieto Siti Annisa Wahdiniawati, Siti Annisa Widayati, Catur