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All Journal Humanis : Jurnal Pengabdian Kepada Masyarakat Phinisi Integration Review Emik : Jurnal Ilmiah Ilmu-Ilmu Sosial Pinisi Business Administration Review Jurnal Ekonomi dan Riset Pembangunan Celebes Journal Of Elementary Education
Darmayanti, Dyan Paramitha
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : Pinisi Business Administration Review

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The Role of Cultural Factors in Consumer Behavior on Purchasing Decisions for Herborist Products Irensi Seppa, Yusi; Darmayanti, Dyan Paramitha
Pinisi Business Administration Review Volume 6 Nomor 2 September, 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v6i2.65424

Abstract

Cultural factors greatly influence consumer behavior. Cultural factors influence consumer behavior, which can be seen from lifestyles, habits, and traditions in the demand for different goods and services. The purpose of this study is to find out more about how cultural factors influence consumer behavior when they choose to buy Herborist products. Descriptive qualitative research is the type of research used because it can help researchers by explaining the facts that exist in the field. Data collection techniques included observation, interviews, and documentation. Data analysis is the first stage of the data reduction process, which focuses on selecting, simplifying, abstracting, and transforming rough data from field notes. The second stage is data presentation, where information is organized into statements that allow conclusions to be drawn, and the third stage is conclusion drawing based on data reduction and presentation. The results showed that cultural factors have the greatest and most significant impact on how consumers make purchasing decisions. Culture, subculture, and social class are some of the ways the role of cultural factors is demonstrated.
Co-Authors Arifin, Iqbal Asmunandar, Asmunandar Darman Manda Manda Inayah, Muh Irensi Seppa, Yusi Muh. Rasyid Ridha, Muh. Rasyid Patahuddin Patahuuddin Putra, Ansar Dias Sadriani, Andi Seppa, Yusi Irensi Syarif, Kurnia Ali Torro, Supriadi