Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) All Fields of Science Journal Liaison Academia and Sosiety
Tarigan, Purnaya Sari
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Electronic Word Of Mouth, Social Media Marketing, Harga Terhadap Keputusan Pembelian Marketplace Tokopedia Tarigan, Purnaya Sari; Matakena, Simon; Sairdama, Syusantie Sylfia; Roy, Marloza; Nugraha, Aat Ruchiat
Journal of Business and Economics Research (JBE) Vol 4 No 3 (2023): October 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v4i3.4329

Abstract

The lifestyle of the digital era and high levels of activity means that society in general is increasingly developing and has undergone changes in making purchasing decisions by determining how to shop online to meet consumer needs. Technological advances have made Tokopedia, which provides various needs or requirements, a marketplace of choice in society. Electronic word of mouth, social media marketing and price are believed to be able to influence plans to purchase a product, resulting in purchasing decisions. This research was conducted with the aim of finding out the influence of electronic word of mouth, social media marketing and price on Tokopedia marketplace purchasing decisions. The type of research used is quantitative. The sample method was non-probability sampling with purposive sampling, data analysis using IBM SPSS Statistics 26. The sample used was 100 students who met the research criteria who had made purchases from the Tokopedia marketplace. The data collection method uses a questionnaire with likert scale. The data collection technique uses a questionnaire whose validity and reliability have been tested. The data analysis technique used in this research is multiple linear regression. The results of the analysis show that partially, electronic word of mouth, social media marketing and price have a significant positive influence on purchasing decisions. The results of the Adjusted R Square value are shown to be 45.2%. Simultaneous results showed that the variables electronic word of mouth, social media marketing and price had a positive and significant influence on purchasing decisions.
Pengaruh Penggunaan Big Data terhadap Kualitas Audit Lubis, Reza Hanafi; Tarigan, Purnaya Sari
All Fields of Science Journal Liaison Academia and Sosiety Vol 3, No 4 (2023): Desember 2023
Publisher : Lembaga Komunikasi dan Informasi Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58939/afosj-las.v3i4.683

Abstract

Perkembangan teknologi informasi dan komunikasi yang pesat telah membawa perubahan yang signifikan dalam berbagai bidang, termasuk audit. Salah satu perubahan tersebut adalah penggunaan big data analytics dalam audit. Big data analytics merupakan proses analisis data dalam jumlah besar untuk menemukan pola dan tren yang tidak diketahui sebelumnya. Penelitian ini bertujuan untuk menguji pengaruh penggunaan big data analytics terhadap kualitas audit. Hasil penelitian menunjukkan bahwa penggunaan big data analytics berpengaruh positif terhadap kualitas audit. Hal ini disebabkan oleh beberapa faktor, antara lain: 1) Big data analytics dapat membantu auditor dalam mengidentifikasi risiko audit yang lebih luas dan mendalam. 2) Big data analytics dapat membantu auditor dalam mengumpulkan dan menganalisis bukti audit secara lebih efisien dan efektif. 3) Big data analytics dapat membantu auditor dalam membuat kesimpulan audit yang lebih akurat dan andal.Kata Kunci:  Pengaruh; Penggunaan Big Data; Kualitas Audit.
Co-Authors Aat Ruchiat Nugraha Reza Hanafi Lubis Roy, Marloza SAIRDAMA, SYUSANTIE SYLFIA Simon Matakena, Simon