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All Journal JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal for Lesson and Learning Studies
SAIRDAMA, SYUSANTIE SYLFIA
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Pengaruh Electronic Word Of Mouth, Social Media Marketing, Harga Terhadap Keputusan Pembelian Marketplace Tokopedia Tarigan, Purnaya Sari; Matakena, Simon; Sairdama, Syusantie Sylfia; Roy, Marloza; Nugraha, Aat Ruchiat
Journal of Business and Economics Research (JBE) Vol 4 No 3 (2023): October 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v4i3.4329

Abstract

The lifestyle of the digital era and high levels of activity means that society in general is increasingly developing and has undergone changes in making purchasing decisions by determining how to shop online to meet consumer needs. Technological advances have made Tokopedia, which provides various needs or requirements, a marketplace of choice in society. Electronic word of mouth, social media marketing and price are believed to be able to influence plans to purchase a product, resulting in purchasing decisions. This research was conducted with the aim of finding out the influence of electronic word of mouth, social media marketing and price on Tokopedia marketplace purchasing decisions. The type of research used is quantitative. The sample method was non-probability sampling with purposive sampling, data analysis using IBM SPSS Statistics 26. The sample used was 100 students who met the research criteria who had made purchases from the Tokopedia marketplace. The data collection method uses a questionnaire with likert scale. The data collection technique uses a questionnaire whose validity and reliability have been tested. The data analysis technique used in this research is multiple linear regression. The results of the analysis show that partially, electronic word of mouth, social media marketing and price have a significant positive influence on purchasing decisions. The results of the Adjusted R Square value are shown to be 45.2%. Simultaneous results showed that the variables electronic word of mouth, social media marketing and price had a positive and significant influence on purchasing decisions.
Learning Management System Difficulties during the Learning Process in Higher Education Jasiyah, Rabiyatul; Rumahlewang, Emma; Mundung, Bertha Ireni; Sairdama, Syusantie Sylfia; Saputra, Nanda
Journal for Lesson and Learning Studies Vol. 7 No. 1 (2024): April
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jlls.v7i1.68665

Abstract

The implementation of learning management system, lecturers must prepare the necessary materials and components. However, the fact is that there are 63% difficulties in compiling material in the learning management system. The research aims to analyze the impact of implementing learning using LMS in higher education and to find solutions to overcome obstacles and difficulties in implementing learning using a learning management system. The research method used is a survey by distributing instruments. Data collection techniques were by distributing instruments to 132 people consisting of lecturers and students who are directly involved in the learning process and conducting random interviews to ensure the correctness of the data from the survey. Analysis techniques using SPSS Version 25.0 by forming bar charts, line charts, and pie charts and interpreting them. As a result, the obstacles, difficulties, and impacts of using the learning management system during the learning process were found. The obstacles and difficulties lie in the preparation of materials, models, and assessment tools used which are not provided to students through the LMS. The material is not stated in the media used and is not given an assessment to students, so the impact is that students are unable to measure their abilities. In conclusion, every lecturer must prepare materials, models, and assessment instruments before using the learning management system in implementing course learning.
Co-Authors Aat Ruchiat Nugraha Bertha Ireni Mundung Emma Rumahlewang Jasiyah, Rabiyatul Roy, Marloza Saputra, Nanda Simon Matakena, Simon Tarigan, Purnaya Sari