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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Madani Jurnal Politik dan Sosial Kemasyarakatan International Journal of Economy, Education and Entrepreneurship (IJE3) The International Journal of Politics and Sociology Research Tsaqila Jurnal Pendidikan dan Teknologi Jurnal Ilmu Komunikasi Dan Media Jurnal Ekonomika Dan Bisnis Jurnal Ilmiah Pengabdian Kepada Masyarakat PANDITA: Interdisciplinary Journal of Public Affairs
Zulfikar, Meiby
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Professional : Jurnal Komunikasi dan Administrasi Publik

 1 
Meningkatkan Jumlah Konsumen Melalui Media Sosial Instagram JRNY Coffee And Records Yogyakarta Sebagai Komunikasi Pemasaran Putri, Ivana; Suryasuciramdhan, Arfian; Zulfikar, Meiby; Fitriani, Andini Restu; Aprilia, Sisca Dwi
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 1 (2024): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i1.6021

Abstract

The rapid development of technology has introduced social media to support marketing activities and make business easier. Instagram has great potential for promoting a business. It will be easier for the public to find out information about a business through information that is spread on social media. One business actor who uses Instagram as an online promotional medium is JRNY Coffee and Records. This research aims to find out how to increase the number of consumers through the JRNY Coffee and Records Instagram media as marketing communication. The marketing communication strategy used by JRNY Coffee and Records uses social media marketing theory through Instagram, which includes online communities, sharing of content, credibility, interaction and accessibility. This type of research also uses qualitative methods by analyzing or observing social media accounts. With the results, getting content uploaded on Instagram, as well as the facilities offered, are not boring. And it shows that promotional activities on Instagram are able to create an increase in the number of consumers.
Komunikasi Interpersonal Dan Budaya Kerja Dalam Meningkatkan Hubungan Dengan Pegawai Di Klinik Pelangi Bunda Medika Ramdhan, Arfian Surya Suci; Zulfikar, Meiby; Hasanah, Uswatun; Agustin, Dewi Ilma; Pramudita, Sindy
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 1 (2024): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i1.6129

Abstract

Internal communication can be understood as the foundation and building blocks of an organizational culture. The existence of an organizational culture that is firmly adhered to by employees will greatly support the process of achieving the company's main goals (Agustini & Purnaningsih, 2018). This research was conducted using a qualitative approach, which is descriptive in nature and Human Relations Theory. The data collection method was carried out using in-depth interviews and observation methods. (Isniyunisyafna, & Isfiantie S, 2020). For employees, the role of effective internal communication in improving good and sustainable relationships is very important. Because good internal communication can strengthen social relationships, increase collaboration, solve problems, develop leadership skills.This research explores the urgency of internal communication in building a strong organizational culture, strengthening social relationships, and improving company performance. Carried out using a qualitative approach and Human Relations Theory, with in-depth interview and observation methods.The importance of internal communication in building a strong organizational culture and supporting the achievement of company goals. The role of internal communications in improving social relationships, collaboration, and leadership skills. A qualitative approach and Human Relations Theory are used to understand the role of internal communication in organizational culture. Data collection methods through in-depth interviews and observation.Analyze the urgency and role of internal communication in building a strong organizational culture. Investigate the impact of internal communications on social relationships, collaboration, and leadership skills. Enrich understanding of the importance of internal communication in the context of organizational culture. Provides insight into effective internal communication practices in improving company performance. Provides a framework for the development of more effective internal communications strategies.
Penggunaan Media Sosial TikTok Produk The Originote Sebagai Komunikasi Pemasaran Online Febriyanti, Yeni; Suryasuciramadhan, Arfian; Zulfikar, Meiby; Nurhasanah, Samsiah; Amalia, Dian  Utami 
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 1 (2024): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i1.6133

Abstract

Social media plays an important role as a means for carrying out various communication activities, including marketing communications, where this platform provides the ability for brands to interact directly with their audience. Tiktok is a platform that plays a role in facilitating digital marketing. TikTok has recently received a lot of attention from social media users and has had a significant impact on the entrepreneurship industry. Tiktok has become an application that is popular with many individuals, which has given rise to various new business ideas. The Originote is one of the imported skincare brands that will enter the Indonesian market in 2022. This brand became very popular on TikTok social media when it first appeared in Indonesia, to be able to beat competitors who have survived longer. In conducting this research the author used a qualitative description method with data collection techniques through literature study. This method was chosen because of its ability to explore deep meaning and understanding of complex phenomena through diverse perspectives. The results of the research show that TikTok social media has an important role in the marketing communications process, by utilizing the features on TikTok and the role of influencers who can help influence consumer buying interest. This shows that the use of TikTok social media is an effective tool in carrying out marketing communications.
Co-Authors Achmad Nashrudin Agustin, Dewi Ilma Amalia, Dian  Utami  Amilia, Rizki Aminah Miliani Andini, Olivia Putri Anisa, Ayu Aprilia, Sisca Dwi Arasid, Mohamad Ikrom Briandana, Rizky Dwiyanti, Shafira Efi Tajuroh Afiah Fajarwati, Noerma Kurnia Fatchurrochman, Agus Febrianti, Galuh Febriyanti, Yeni Fitriani, Andini Restu Fitrianti, Rizqi Hakim, Cecep Abdul Hartoko, Gatot Kamilah, Fithrotul Kamilah, Fitrotul Lailatul, Defika Mujahidin, M Halwin Munawaroh Munawaroh Nasrudin, Achmad Nurhasanah, Samsiah Pramudita, Sindy Putri Handayani Putri, Ivana Putriauliah, Izmy Rahayu, Luis Fiska Ramdhan, Arfian Surya Suci Rosanti, Rosanti Saefudin, Eli Apud Saepudin Saepudin Saepudin, Eli Apud Suhandi Suhandi, Suhandi suminah ., suminah Surya, Arfian Suryasuciramadhan, Arfian Suryasuciramdan, Arfian Suryasuciramdhan, Arfian Sutisna, Nuril Anwar Uswatun Hasanah Utami, Windi