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All Journal Jurnal Ilmu Manajemen Terapan (JIMT) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Penelitian Ekonomi Manajemen dan Bisnis Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Journal of Islamic Economics and Finance JURNAL RUMPUN MANAJEMEN DAN EKONOMI Indonesian Journal of Economics and Strategic Management
Franciscus Dwikotjo Sri Sumantyo
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Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Mathematics Social Sciences Other

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Journal : Jurnal Penelitian Ekonomi Manajemen dan Bisnis

 1 
Pengaruh Brand Ambassador Dan Brand Image Terhadap Keputusan Pembelian Pada Produk Scarlett : Studi Kasus Pada Mahasiswa Universitas Bhayangkara Jakarta Raya Iq’maliyah; Dovina Navanti; Franciscus Dwikotjo Sri Sumantyo
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i2.3475

Abstract

This study aims to determine partially and stimultan of the independent variable (free), namely brand ambassador (X1) and brand image (X2) and the dependent variable (bound), namely the purchase decision (Y). The method used in this research is a quantitative method with the sampling used, namely the sampling technique used in this study is non-probability, namely using purposive sampling. The population in this study were consumers who had bought Scarlett products at Bhayangkara University, Greater Jakarta. The number of samples used in this study were 100 respondents. Based on the research results, in the partial test (t) brand ambassadors have a negative and insignificant effect on purchasing decisions which has a t value of 0.381 > 1.984 t table with a significance value of 0.704 <0.05, brand image has a significant effect on purchasing decisions which has a t value of 5.242> 1.984 t table with a significance value of 0.000 <0.05. Furthermore, in the simultaneous test (F) the variables of product quality (X1) and price (X2) together have a significant effect on customer satisfaction (Y) which has a calculated F value of 14.585> 3.09 F table with a significance value of 0.000 <0.05. Then the decetermination test (R2) results that the correlation between the variables of product quality (X1) and price (X2) on customer satisfaction (Y) is 54.6%.
Pengaruh Kualitas Pelayanan Dan Citra Perusahaan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variable Intervening Pada Bank KB Bukopin MT Haryono Jakarta Nendy Yuliarrani; Dovina Navanti; Franciscus Dwikotjo Sri Sumantyo
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i2.3484

Abstract

This research aims to determine the influence of Service Quality and Company Image on Customer Loyalty through Customer Satisfaction as an Intervening Variable at Bank KB Bukopin MT Haryono Jakarta. This type of research is quantitative. The population in this study is unknown. The sampling technique uses Non-Probability Sampling using Purposive Sampling techniques. The sample in this study amounted to 112 respondents. Data collection technique by distributing questionnaires via Google Form. Hypothesis testing in this research uses Hypothesis testing in this research using Partial Least Squares (PLS) analysis. The research subjects were consumers of Bank KB Bukopin. The results of this research show that the service quality variable has a positive and significant effect on customer satisfaction at Bank KB Bukopin MT Haryono, company image has a positive and significant effect on customer satisfaction at Bank KB Bukopin MT Haryono, service quality has a positive and significant effect on customer loyalty at the Bank KB Bukopin MT Haryono, company image has a positive and significant effect on customer loyalty at Bank KB Bukopin MT Haryono, customer satisfaction has a positive and significant effect on customer loyalty at Bank KB Bukopin MT Haryono, service quality has a positive and significant effect on customer loyalty through customer satisfaction as intervening variables at Bank KB Bukopin MT Haryono and company image have a positive and significant effect on customer loyalty through customer satisfaction as an intervening variable at Bank KB Bukopin MT Haryono.
Co-Authors Alam Abdul Salam Alfito Surya Saputra Andrian Aulia Safitri Belva Yulivio Estiawan Bunga Pertiwi, Ayu Damar Asmarani Dovina Navanti Hapzi Ali Hardiana Eka Maharani Haryudi Anas Hasanuddin Hasanuddin Hasanuddin Iq’maliyah M Fadhli Nursal M. Fadhli Nursal M.Fadhli Nursal Matdio Siahaan Nendy Yuliarrani Rizky Febrian Safina Tunnajah Surya Ramadhan Teguh Priambudi Tesalonika Roliyanah Tungga Buana Irfana Wirawan Widjanarko Yunike Ifani Yunita, Tyna