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All Journal Jurnal Ilmu Manajemen Terapan (JIMT) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Penelitian Ekonomi Manajemen dan Bisnis Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Journal of Islamic Economics and Finance JURNAL RUMPUN MANAJEMEN DAN EKONOMI Indonesian Journal of Economics and Strategic Management
Franciscus Dwikotjo Sri Sumantyo
Unknown Affiliation
Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Mathematics Social Sciences Other

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Journal : Jurnal Ilmiah Ekonomi dan Manajemen

 1 
Pengaruh Gaya Hidup Berbelanja, Fear Of Missing Out, Dan Potongan Harga Terhadap Pembelian Impulsif Produk Miniso Di Shopee (Studi Kasus Pada Mahasiswa Prodi Manajemen Angkatan 2020 Universitas Bhayangkara Jakarta Raya) Tesalonika Roliyanah; Wirawan Widjanarko; Franciscus Dwikotjo Sri Sumantyo; Matdio Siahaan
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 8 (2024): Agustus
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i8.2242

Abstract

This research using a quantitative research method where the sampling technique used is simple random sampling with the calculation of the sample size using the Slovin formula. The sample size used in this research was 120 respondents and focused on Miniso consumers who were students at Bhayangkara University Jakarta Raya. The results of this study show that there are variables that have an effect and that have no effect, as brief explanation: 1) The shopping lifestyle partially has a positive and significant effect on impulse buying. 2) Fear of missing out partially has no effect and is not significant on impulse buying. 3) Partial price cuts have no effect and are not significant on impulse purchases. 4) Shopping lifestyle, fear of missing out and price cuts simultaneously have a positive and significant effect on impulse buying
Pengaruh Electronic Word Of Mouth, Sosial Media Marketing Dan Brand Image Terhadap Keputusan Pembelian Produk Erigo: (Studi Kasus Pada Mahasiswa Prodi Manajemen Angkatan 2020 Universitas Bhayangkara Jakarta Raya) Rizky Febrian; M.Fadhli Nursal; Franciscus Dwikotjo Sri Sumantyo
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 7 (2024): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i7.2282

Abstract

The Influence of Electronic Word of Mouth, Social Media Marketing and Brand Image on Erigo Product Purchasing Decisions (Case Study of 2020 Management Study Program Students, Bhayangkara University, Greater Jakarta) The research conducted aims to determine partially and simultaneously between electronic word of mouth, social media marketing, and brand image on purchasing decisions for Erigo products. This research is research with a quantitative approach. The sampling technique used is saturated sampling. The population in this study were all Erigo consumers in the Management study program Class of 2020, Bhayangkara University, Greater Jakarta with a sample of 155 respondents. Data processing and hypothesis testing used SPSS 23 software. The research results showed that electronic word of mouth partially had a positive and significant effect on purchasing decisions, social media marketing partially had a positive and significant effect on purchasing decisions, and brand image partially had a positive and significant effect. on purchasing decisions. Simultaneous test results show that electronic word of mouth, social media marketing, brand image simultaneously influence purchasing decisions
Pengaruh Harga, Fasilitas Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Kopi Kenangan Di Kota Bekasi: (Studi Pada Mahasiswa Prodi Manajemen Angkatan 2020 Universitas Bhayangkara Jakarta Raya) Alfito Surya Saputra; M.Fadhli Nursal; Franciscus Dwikotjo Sri Sumantyo
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 7 (2024): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i7.2283

Abstract

The influence of price, facilities and service quality on customer satisfaction with memorable coffee in the city of Bekasi (study of management study program students class of 2020, Bhayangkara University, Jakarta Raya). This research aims to determine partially and simultaneously the relationship between price, facilities and service quality on customer satisfaction with memorable coffee in the city of Bekasi. This research is research with a quantitative approach, a technique based on the philosophy of positivism that is used is the Slovin formula. The population in this study were all The Originate consumers in the 2020 Management study program, Bhayangkara University, Greater Jakarta with a sample of 155 respondents. Data processing and hypothesis testing using SmartPLS 4 software. The research results show that price has no partial effect on customer satisfaction. Facilities partially have a positive effect on customer satisfaction. Service quality partially has a positive effect on customer satisfaction. Simultaneous test results show that price, facilities and service quality simultaneously influence customer satisfaction
Pengaruh Electronic Word Of Mouth, Saluran Distribusi, Dan Inovasi Produk Terhadap Minat Beli Pada Produk Mie Sedaap : (Studi Pada Mahasiswa Prodi Manajemen Angkatan 2020 Universitas Bhayangkara Jakarta Raya) Belva Yulivio Estiawan; Andrian; Haryudi Anas; M. Fadhli Nursal; Franciscus Dwikotjo Sri Sumantyo
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 7 (2024): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i7.2287

Abstract

The Influence of Electronic Word of Mouth, Distribution Channels, and Product Innovation on Purchase Interest in Mie Sedaap Products (Study of 2020 Management Study Program Students, Bhayangkara Jakarta Raya University). This research was conducted to investigate the impact of electronic word of mouth, distribution channels, and product innovation on purchasing interest in Mie Sedaap products. This research is research with a quantitative approach. The sampling technique used was simple random sampling, involving 155 respondents who were Mie Sedaap consumers in the Bhayangkara University area, Jakarta Raya. Data processing and hypothesis testing were analyzed using the SPSS version 26 program. The research results showed that there were variables that influenced each other, as explained below: 1) Electronic Word of Mouth partially had a significant positive effect on purchase intention; 2) Distribution channels partially have a significant positive effect on purchasing interest; 3) product innovation partially has a significant positive effect on purchase intention; 4) Electronic word of mouth, distribution channels and product innovation simultaneously influence purchasing interest.
Pengaruh Harga, Kualitas Produk, dan Citra Merek Terhadap keputusan Pembelian Produk Sepeda Motor Honda di Kabupaten Bekasi Aulia Safitri; Wirawan Widjanarko; Franciscus Dwikotjo Sri Sumantyo; Matdio Siahaan
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 8 (2024): Agustus
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i8.2325

Abstract

This research aims (1) to find out whether price has a partial effect on purchasing decisions (2) to find out product quality has a partial effect on purchasing decisions and brand image has a simultaneous effect on purchasing decisions (3) to find out between price, product quality and brand image the most dominant influence on purchasing decisions. The method used in this research is a quantitative method. The results of the research are the multiple linear regression equation Y = 8.636 + 0.337 + 0.014 + 0.117 + ε partially, price has a significant positive effect with a tcount of 4.696, ttable of 0.198045, product quality has a significant positive effect with a tcount of 0.199, ttable of 0.198045, brand image has a positive and significant effect with a t value of1.243 ttable is 0.198045. Simultaneously, price, product quality and brand image influence purchasing decisions with a calculated F value of 9.762. The variable with the most dominant influence in this research is price with a value of 4.696.
Co-Authors Alam Abdul Salam Alfito Surya Saputra Andrian Aulia Safitri Belva Yulivio Estiawan Bunga Pertiwi, Ayu Damar Asmarani Dovina Navanti Hapzi Ali Hardiana Eka Maharani Haryudi Anas Hasanuddin Hasanuddin Hasanuddin Iq’maliyah M Fadhli Nursal M. Fadhli Nursal M.Fadhli Nursal Matdio Siahaan Nendy Yuliarrani Rizky Febrian Safina Tunnajah Surya Ramadhan Teguh Priambudi Tesalonika Roliyanah Tungga Buana Irfana Wirawan Widjanarko Yunike Ifani Yunita, Tyna