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All Journal Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ International Journal of Economics, Management, Business, and Social Science
Azizah, Fadilla Nur
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The Use of Digital Technology in Marketing Strategies to Attract Visitors' Intention: A Case Study of Penglipuran Tourist Village, Bali Setiawan, Anugrah Rega; Azizah, Fadilla Nur; Aprilya, Rani; Lestari, Rahayu; Hardini, Resti; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 1 (2023): January 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i1.281

Abstract

In the era of growing digitalization, digital-based marketing strategies have become a key component in increasing the attractiveness and competitiveness of tourist destinations. Penglipuran Tourism Village is one of the tourist destinations in Bali which has potential and is unique and attractive to tourists. Therefore, this research aims to analyze the marketing strategies implemented in Penglipuran Village Tourism and the extent to which the use of digital technology can contribute to increasing tourist visits. The research method used is qualitative by collecting data through observation and analysis of related documents. The research results show that the marketing strategy for Penglipuran Village Tourism involves the use of social media, websites, online advertising, user-generated content (UGC), and Google Business as channels to promote and communicate the attractions and activities in the tourist village. Creative content such as photos, videos, and interesting stories are used to attract tourist interest. Direct interaction with tourists via social media and being responsive to questions and responses is also an important part of the marketing strategy. The use of digital technology in marketing Penglipuran Village Tourism has had a significant positive impact, such as (1) Tourist visits have increased; (2) The use of social media, websites, online advertising, and user-generated content (UGC) has expanded the reach of promotions and (3) increased tourist awareness about the beauty and potential of the Penglipuran Village Tourism. Thus, the combination of the use of digital technology and marketing strategies has become the key to success in marketing the Penglipuran Village Tourism, inviting tourist interest and increasing the number of tourist visits.
Penyuluhan Tentang Pengelolaan Bisnis Pada UMKM di Desa Kalikidang, Kecamatan Sokaraja, Kabupaten Banyumas, Jawa Tengah Setyawati, Irma; Dewi, Dyah Handayani; Amalia, Bela; Sekarani, Shalsyadila Safira; Azizah, Fadilla Nur; Dharmawan, Rifky; Ramadhan, Abdul Fathir; Rinaldi , Dwiningtyas
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 7 No. 1 (2024): January 2024
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/chy72p92

Abstract

The purpose of community service activities in Kalikidang Village is to provide counseling to MSMEs about business management so that MSMEs are able to become pillars of the Indonesian economy, contribute to the GRDP of Banyumas Regency and are able to absorb labor. This community service activity uses counseling methods to present material from resource persons to the audience, in addition, the practice of creating branding and marketplaces to increase online sales and marketing is carried out. The service activity is said to be successful, because it can increase knowledge and understanding of branding and marketplace around 80% of MSME actors in Kalikidang Village. The MSME actors of Kalikidang Village were very enthusiastic in listening to the explanations from the resource persons, and gave a positive response to student assistance. Thus, MSME players have a strong desire to create branding with the aim of increasing sales through online marketing. To increase the knowledge and understanding of MSME actors about branding and marketplaces, the Village Head and his staff should need to increase soft skills activities to increase the understanding and skills of MSME actors in managing their business will later help MSMEs in entering the world of competition, both nationally and globally
Co-Authors Amalia, Bela Aprilya, Rani Dewi, Dyah Handayani Dharmawan, Rifky Digdowiseiso , Kumba Irma Setyawati Rahayu Lestari Ramadhan, Abdul Fathir Resti Hardini Rinaldi , Dwiningtyas Sekarani, Shalsyadila Safira Setiawan, Anugrah Rega