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All Journal International Journal of Economics, Management, Business, and Social Science
Soraya, Zahra
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Salihara Lodging as a Small and Medium Business Soraya, Zahra; Agustiani, Fitri; Pradini, Gagih; Kusumaningrum, Anisa Putri
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 2 (2023): May 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i2.313

Abstract

Lodging is a business that has developed quite rapidly because competition between companies is getting tighter because of the increasing number of similar restaurants offered. This competition will have an impact on the company because the tighter the competition, consumers will have a selection of the product. MSMEs (Micro, Small and Medium Enterprises) play a very large role in advancing the Indonesian economy. Apart from being one of the new job alternatives, MSMEs also played a role in encouraging the pace of economic growth after the 1997 monetary crisis when large companies experienced difficulties in developing their businesses. Currently, MSMEs have contributed greatly to regional income and Indonesian state revenue. This journal discusses one of the inns in the Pasar Minggu area, in this study, we analyze a SWOT (Strengths, Weaknesses, Opportunities, Threats) of the inn
PR Strategy for Island Beach Pisang Tourism Destination Pradini, Gagih; Awaloedin, Dipa Teruna; Soraya, Zahra; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.368

Abstract

Indonesia, an archipelagic country with 17,508 islands and an 81,000 km coastline, possesses coastal areas rich in natural resources. Despite this richness, effective utilisation and development of coastal and marine regions remain challenging. This study focuses on Banana Island, part of Lampung Province, addressing its potential as a tourist attraction. Acknowledging the need for strategic development, the study emphasises government involvement, facility provision, and promotional efforts. The role of Public Relations Marketing, precisely the three-pronged approach of pull, push, and pass strategies employed by the West Coast Tourism Office, is examined. The study aims to comprehend the impact of these strategies on Banana Island's tourism development, evaluating visibility, popularity, and overall appeal. Methodologically, qualitative research, descriptive analysis, and SWOT analysis are applied for a comprehensive understanding. Findings highlight marine attractions, community expectations, and transportation challenges. The success of the push strategy is evident in increased tourist visits. Suggestions include enhancing collaboration, regular social media updates, and coordinated platform posts.
Co-Authors Agustiani, Fitri Andini, Davi Ayu Awaloedin, Dipa Teruna Kusumaningrum, Anisa Putri Pradini, Gagih