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All Journal International Journal of Economics, Management, Business, and Social Science INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS
Iskandarmouda, Elena Edelweis
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Marketing Management Analysis of An MSME Restaurant Kebuli Cairo Case Study Iskandarmouda, Elena Edelweis; Pradini, Gagih; Agustiani, Fitri; Ash-Syifa, Muhammad Azfa; Kusumaningrum, Anisa Putri
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.314

Abstract

Marketing is very important in line with the increasing and increasing needs of the community for quality products making competition tighter in a business environment that continues to grow. With good product marketing, it will be able to increase sales and seize market share. If that has happened then it can be ascertained that the company will 2 get maximum profit. If the marketing of the product is not done or is not appropriate, there will be a decrease in sales which will have an impact on the revenue received by the company. SWOT analysis is the systematic identification of various factors to formulate a company's strategy. This analysis is based on logic that can maximize strengths and opportunities, but simultaneously minimize weaknesses and threats.
The Importance of Management Partnerships in Developing Tourism Sustainability After the Covid-19 Pandemic at Taman Impian Jaya Ancol Awaloedin, Dipa Teruna; Iskandarmouda, Elena Edelweis; Pradini, Gagih
International Journal of Education, Information Technology, and Others Vol 7 No 2 (2024): International Journal of Education, information technology   and others (IJEIT)
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11088399

Abstract

Tourism has become a basic need for many people and is considered a human right that should be respected and protected. As an essential sector in the global economy, tourism contributes significantly to national revenue and creates employment opportunities. Taman Impian Jaya Ancol, a major tourist destination in Jakarta, faces various challenges due to the Covid-19 pandemic, including a decline in visitor numbers, increased health costs, and changes in tourist behavior. This study aims to analyze the role of partnerships in building a positive image for Taman Impian Jaya Ancol in the post-pandemic era. Using literature studies and SWOT analysis, this research evaluates internal and external factors affecting this tourist destination. The analysis indicates that partnerships with various stakeholders, including government, local communities, environmental organizations, the private sector, and media, are key strategies to address post-pandemic challenges. Partnerships have proven to offer positive contributions by enhancing security, supporting local economic development, developing sustainable practices, and increasing tourism appeal. However, barriers such as economic uncertainty, increased operational costs, and travel restrictions require adaptive and innovative strategies. Recommendations for strengthening partnerships, including marketing innovation, diversification of funding sources, and collaboration with media and influencers, can help Taman Impian Jaya Ancol rebuild its positive image in the post-pandemic era. The study concludes that partnerships are a critical foundation for overcoming the post-pandemic challenges in the tourism sector. Strategies involving collaboration, innovation, and adaptability are needed to ensure the sustainability of partnerships and the long-term success of Taman Impian Jaya Ancol.
Co-Authors Agustiani, Fitri Ash-Syifa, Muhammad Azfa Awaloedin, Dipa Teruna Kusumaningrum, Anisa Putri Pradini, Gagih