International Journal of Economics, Management, Business, and Social Science
Vol. 3 No. 3 (2023): September 2023

Marketing Management Analysis of An MSME Restaurant Kebuli Cairo Case Study

Iskandarmouda, Elena Edelweis (Unknown)
Pradini, Gagih (Unknown)
Agustiani, Fitri (Unknown)
Ash-Syifa, Muhammad Azfa (Unknown)
Kusumaningrum, Anisa Putri (Unknown)

Article Info

Publish Date
30 Sep 2023

Abstract

Marketing is very important in line with the increasing and increasing needs of the community for quality products making competition tighter in a business environment that continues to grow. With good product marketing, it will be able to increase sales and seize market share. If that has happened then it can be ascertained that the company will 2 get maximum profit. If the marketing of the product is not done or is not appropriate, there will be a decrease in sales which will have an impact on the revenue received by the company. SWOT analysis is the systematic identification of various factors to formulate a company's strategy. This analysis is based on logic that can maximize strengths and opportunities, but simultaneously minimize weaknesses and threats.

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Journal Info
International Journal of Economics, Management, Business, and Social Science
Website

Abbrev

ijembis

Publisher

CV ODIS

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

International Journal of Economics, Management, Business, and Social Science (IJEMBIS) is a research journal in the discipline of economics, management, business and social science which is expected to contribute to a new or state-of-the-art for academic development or real-world applications, or ...