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All Journal International Journal of Economics, Management, Business, and Social Science INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS
Rosdianti, Adella Syahrany
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Marketing Business Integrity Café "Haus Indonesia" Fitri, Novita Iza; Pradini, Gagih; Agustiani, Fitri; Rosdianti, Adella Syahrany; Kusumaningrum, Anisa Putri
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.315

Abstract

Micro, Small and Medium Enterprises (MSMEs) make the largest contribution to the provision of employment. In 2021, MSMEs accounted for 97% of the total workforce in Indonesia. MSMEs are considered one of the sectors that play a very important role in the economic recovery process in Indonesia. MSMEs cover various sectors of job creation, such as culinary, agribusiness, clothing, and so on. Various innovations are created by business people to maintain their business amid fierce competition. In this era of globalization, one of the trending MSME sectors is Cafe/Tavern/Coffee Shop. This place is often visited by various ages, from children to teenagers, to adults. Usually, cafes or taverns provide facilities such as wifi, free chargers, and seating for visitors who order drinks, coffee, tea or food. Therefore, the café can be used as a place to discuss, chat casually or negotiate business. Currently, MSME Cafe or Tavern players, continue to innovate so that consumers become interested in products from their business brands. Business actors must also choose a good marketing strategy to manage marketing communication effectively so that a strong association is formed. Through these brand associations, it is expected to form brand awareness of the company's product brands.
Facilities And Sustainability of Tourism Destination Cempaka Park, Cilangkap Cipayung Pradini, Gagih; Rosdianti, Adella Syahrany; Awaloedin, Dipa Teruna
International Journal of Education, Information Technology, and Others Vol 7 No 2 (2024): International Journal of Education, information technology   and others (IJEIT)
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11085344

Abstract

This study describes research on the effect of facility quality on visitor satisfaction and attractiveness in Taman Cempaka Cilangkap Cipayung, East Jakarta. This study adopts qualitative descriptive methods to examine various factors that affect the sustainability of this tourist destination. Through survey, direct observation, and SWOT analysis approaches, the study evaluated visitors' perceptions of the quality of facilities, such as play areas, sports fields, and picnic spots, as well as their relationship to their satisfaction levels. The results showed that the quality of facilities in Taman Cempaka had a positive impact on visitor satisfaction. Factors such as completeness, cleanliness, and condition of the facility received a positive assessment. However, there are some disadvantages to note, such as promotional limitations and lack of innovation in facilities. The recommended development strategy includes increased promotion through digital platforms, collaboration with related parties, and environmental education programs to strengthen the attractiveness of destinations. This research concludes that the management of Taman Cempaka needs to encourage innovation in facility development, as well as improve promotion and marketing strategies to increase the attractiveness and sustainability of the destination. This approach is expected to increase visitor satisfaction and support the long-term sustainability of this tourist destination.
Co-Authors Agustiani, Fitri Awaloedin, Dipa Teruna Fitri, Novita Iza Kusumaningrum, Anisa Putri Pradini, Gagih