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All Journal International Journal of Economics, Management, Business, and Social Science INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS
Fitri, Novita Iza
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Cipedak Avocado Cultivation as an Ecotourism Attraction in Betawi Setu Babakan Cultural Village Pradini, Gagih; Kusumaningrum, Anisa Putri; Agustiani, Fitri; Fitri, Novita Iza; Putra, Suadi Sapta
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.219

Abstract

Setu Babakan Betawi Cultural Village located in South Jakarta is a tourism destination with communities developed by a culture that includes ideas and works both physical and non-physical that have tourism potential in the image of Betawi culture and Betawi community. This tourism destination has a role as a tourist area that attracts tourists to visit and generate income for the surrounding community as well as a Betawi cultural conservation area in DKI Jakarta. Avocado is a plant that can thrive in tropical regions such as Indonesia. Avocados are also rich in antioxidation and nutrients such as fat, which is 9.8 g / 100 g of fruit flesh (Afrianti, 2010). One of the avocado varieties that has recently begun to be popularly cultivated by the people of Indonesia is the cipedak avocado even though some people know it today as Avocado Miki. This research uses interview techniques that will later be used as a source of data
Marketing Business Integrity Café "Haus Indonesia" Fitri, Novita Iza; Pradini, Gagih; Agustiani, Fitri; Rosdianti, Adella Syahrany; Kusumaningrum, Anisa Putri
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.315

Abstract

Micro, Small and Medium Enterprises (MSMEs) make the largest contribution to the provision of employment. In 2021, MSMEs accounted for 97% of the total workforce in Indonesia. MSMEs are considered one of the sectors that play a very important role in the economic recovery process in Indonesia. MSMEs cover various sectors of job creation, such as culinary, agribusiness, clothing, and so on. Various innovations are created by business people to maintain their business amid fierce competition. In this era of globalization, one of the trending MSME sectors is Cafe/Tavern/Coffee Shop. This place is often visited by various ages, from children to teenagers, to adults. Usually, cafes or taverns provide facilities such as wifi, free chargers, and seating for visitors who order drinks, coffee, tea or food. Therefore, the café can be used as a place to discuss, chat casually or negotiate business. Currently, MSME Cafe or Tavern players, continue to innovate so that consumers become interested in products from their business brands. Business actors must also choose a good marketing strategy to manage marketing communication effectively so that a strong association is formed. Through these brand associations, it is expected to form brand awareness of the company's product brands.
Involvement of Local Communities in the Development of Batulayang Tourism Village Awaloedin, Dipa Teruna; Fitri, Novita Iza; Putra, Suadi Sapta; Pradini, Gagih
International Journal of Education, Information Technology, and Others Vol 7 No 2 (2024): International Journal of Education, information technology   and others (IJEIT)
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11088262

Abstract

This abstract examines the involvement of the local community in the development of Batulayang Tourist Village, a tourism-focused village in the Cisarua district of Bogor. The study employs a qualitative approach with a SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats in the village's development. The results indicate that Batulayang Tourist Village possesses strengths in its natural beauty and cultural richness, along with active community participation in tourism development and management. However, there are weaknesses, such as inadequate infrastructure, a lack of community awareness of tourism potential, and insufficient destination promotion. Opportunities for growth include collaborations with private sector entities, skill development for the community, and the introduction of new tourism products. The threats faced include competition from other tourist villages and potential negative impacts on the environment and local culture. The study concludes that active community participation is key to the successful development of Batulayang Tourist Village, as it drives economic growth, cultural preservation, and environmental sustainability. Recommendations for improvement include providing training and support for community members in tourism-related skills, forming cooperatives or joint business groups, and involving the community in the planning and management of tourism in a sustainable manner.
Co-Authors Agustiani, Fitri Awaloedin, Dipa Teruna Kusumaningrum, Anisa Putri Pradini, Gagih Putra, Suadi Sapta Rosdianti, Adella Syahrany