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All Journal Jurnal Kajian Ilmiah Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ
Pranoto, Imam Aji
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pemberdayaan Masyarakat Desa Melalui Pemanfaatan Media Sosial Sebagai Strategi Pemasaran Digital Dalam Peningkatan Penjualan Minyak Sereh Laksana, Tri Ginanjar; Wibowo, Ariel Maulana; Pranoto, Imam Aji
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 6 No. 3 (2023): Special Issue (December 2023)
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/vhg2e993

Abstract

Digital Social Media Marketing (DSMM) or as it is known today, how to utilize social media networks in the form of digital marketing that uses social media platforms and social networking websites with the aim of increasing and gaining marketing and promoting an organization's products and services through paid or unpaid means. The use of social media as a marketing tool (Digital Marketing) has a big influence in increasing sales turnover and promotions. The aim of implementing this community service is how to increase sales of lemongrass oil products that have been made and are currently being marketed by utilizing digital marketing strategies. The current marketing and promotion of lemongrass oil products carried out by the community, especially PKK women, Sekarwangi Village, Cibadak District, Sukabumi Regency, is currently still conventional. Policy makers, society and academics should be able to overcome these problems. Many of the citronella oil products processed by PKK women have not been sold, resulting in citronella oil products piling up and experiencing losses. The parties involved in empowerment must be able to provide power and encouragement to the community to improve marketing strategy skills so as to create community creativity in marketing and product promotion to increase sales Sereh Oil.
Pengaruh Pemanfaatan Media Sosial Dalam Pembelajaran Digital Marketing Terhadap Peningkatan Pengetahuan Ibu Pembina Kesejahteraan Keluarga (PKK) Laksana, Tri Ginanjar; Maulana Wibowo, Ariel; Pranoto, Imam Aji; Kurnia Budiawan, Nadjib; Dwi Nugroho, Alfian; Muhamad, Pagi; Fauzan Firaus, Azka; Rofi Ariansyah, Muhammad; Nada Kusnendar, Ahmad; Annisa, Nuri; Istanti, Enny; Ekantoro, Julyanto; Maulana, Nur; Nansa Anwar, Ulis; Arimbi Dwimita Putri, Devina; Yanuardi Leksono, Fatur; Maulana Syahputra, Aditya; Agripina, Ailsa; Putri Ilhami, Ginaris; Nur Baitti, Silvi; Rahayu, Sintia; Aulya Yunitasari, Dwi; Ramadhan, Alfajri; Nurun Ala, Hindun; Akbar Fadhillah, Maulana; Abadi, Iwan
Jurnal Kajian Ilmiah Vol. 23 No. 4 (2023): Special Issue (December 2023)
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/t3f9h442

Abstract

The aim of this research is to determine the effect of using social media in digital marketing learning on increasing knowledge of community pedagogical competence, especially PKK women, regarding information technology in Sekarwangi Village, Cibadak District, Sukabumi Regency. This research was conducted at the house of the citronella oil refinery in Sekarwangi Village, Cibadak District, Sukami Regency. The population of this study was 40 PKK women, with a sample size of 19 people, in determining the sample using the Slovin formula with an error tolerance of 5%. This research method approach is quantitative research with a correlation analysis design. The instruments used consist of the use of social media, digital marketing and pedagogical knowledge. The data collection technique uses an instrument in the form of a questionnaire and is analyzed using descriptive and inferential statistical analysis. The research results show that there is a very significant positive influence between the variable use of social media for digital marketing learning on pedagogical competence with a low strength of relationship (r = 0,584 p<0.01). The existence of a positive relationship means that the higher the use of social media for digital marketing learning, the higher the pedagogical competence related to information technology. The theories used in this research are not yet extensive, it would be good in the future that scientific developments will enable the emergence of new theories that can explain the increase in pedagogical knowledge in the field of information technology, which can then provide different results in other research.
Co-Authors Agripina, Ailsa Akbar Fadhillah, Maulana Arimbi Dwimita Putri, Devina Aulya Yunitasari, Dwi Dwi Nugroho, Alfian Ekantoro, Julyanto Enny Istanti Fauzan Firaus, Azka Iwan Abadi Kurnia Budiawan, Nadjib Maulana Syahputra, Aditya Maulana Wibowo, Ariel Maulana, Nur Muhamad, Pagi Nada Kusnendar, Ahmad Nansa Anwar, Ulis Nur Baitti, Silvi Nuri Annisa Nurun Ala, Hindun Putri Ilhami, Ginaris Rahayu, Sintia Ramadhan, Alfajri Rofi Ariansyah, Muhammad Tri Ginanjar Laksana Wibowo, Ariel Maulana Yanuardi Leksono, Fatur