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All Journal Jurnal Mantik Jurnal Visi Pengabdian Kepada Masyarakat
Siregar, Nurintan
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Social Sciences

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Pemberdayaan ekonomi masyarakat desa kayulaut melalui UMKM komunitas kue khas Bika bakar kayulaut dengan strategi culinary fashion Jureid; Syarifah Nasution, Dina; Siregar, Nurintan
Jurnal Visi Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2024): Jurnal Visi Pengabdian Kepada Masyarakat : Edisi Februari 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/pengabdian.v5i1.2013

Abstract

This Community Service is carried out by Lecturer of English Tadris Study Program STAIN Madina and Sharia Economics Lecturer Stain Madina with the method of Asset Based Community Development (ABCD). The implementation of Community Service is supported by various parties, in this case the Head of Kayulaut Village and Naposo Nauli Bulung of Kayulaut Village. And the Kayulaut Bika Bakar Cake MSME Community One of the reasons for choosing this village is because Kayulaut Village has the potential for a prosperous life through traditional bika bakar cake cooking skills by its residents, but it is known that in recent years the sales turnover of Bika Bakar Cake producers has decreased drastically due to several things, including packaging that still uses plastic bags and limited marketing access. Partner products cannot compete with modern pastry products made by already large businesses because there is not enough promotion. Partners still use simple tools – causing fatigue because they are continuously around the fire stove, so that the production of bika bakar produced is not optimal in quantity or quality.so that Kue Bika Bakar Kayulaut no longer meets trade turnover like a few years ago. The stages of Community Service carried out are divided into three stages, namely; Socialization of Program Activities, Implementation and Evaluation. Community Service Lasted from 08.00 WIB until it was completed for three days starting from the preparation of the activity, attended by 70 participants. The subject matter conveyed Through this activity; Logo / branding, packaging, and e-commerce. With the Community Service activities, the economic empowerment of the Kayulaut village community through MSMEs of the typical Bika bakar kayulaut cake community with a culinary fashion strategy is expected to increase the production turnover of Kayulaut Bika Bakar Cake so that the people of Kayulaut Village are more prosperous as MSME actors of Kayulaut Cake.
Analysis of experiential marketing, trust, convenience and digital marketing on purchasing decisions on the shopee application Siregar, Nurintan; Laksono, Agung; Hansyah, Praida
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5093

Abstract

The large number of internet users, especially in Indonesia, provides a great opportunity for business people to create online shopping. This research aims to determine the influence of experiential marketing, trust, convenience, and digital marketing on purchasing decisions on the Shopee application. The population in this study are customers who use Shopee at Labuhanbatu University. The data source used is primary data. Data collection was carried out through distributing questionnaires with a sample size of 150 respondents. The analysis technique used in this research is multiple linear regression analysis technique using the SmartPLS tool. The research results show that experiential marketing, trust, convenience, and digital marketing simultaneously and partially have a significant influence on the purchasing decisions of Shopee users in Labuhanbatu. From this research, the most dominant variable is convenience at 0.495 or 49.5%. The R2 test results prove that the model is able to explain the dependent variable studied, namely the purchasing decision variable of 0.746 or 74.6%.
Co-Authors Hansyah, Praida Jureid Laksono, Agung Syarifah Nasution, Dina