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All Journal Jurnal Mirai Management JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Mantik Management Studies and Entrepreneurship Journal (MSEJ)
Hansyah, Praida
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Analysis of experiential marketing, trust, convenience and digital marketing on purchasing decisions on the shopee application Siregar, Nurintan; Laksono, Agung; Hansyah, Praida
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5093

Abstract

The large number of internet users, especially in Indonesia, provides a great opportunity for business people to create online shopping. This research aims to determine the influence of experiential marketing, trust, convenience, and digital marketing on purchasing decisions on the Shopee application. The population in this study are customers who use Shopee at Labuhanbatu University. The data source used is primary data. Data collection was carried out through distributing questionnaires with a sample size of 150 respondents. The analysis technique used in this research is multiple linear regression analysis technique using the SmartPLS tool. The research results show that experiential marketing, trust, convenience, and digital marketing simultaneously and partially have a significant influence on the purchasing decisions of Shopee users in Labuhanbatu. From this research, the most dominant variable is convenience at 0.495 or 49.5%. The R2 test results prove that the model is able to explain the dependent variable studied, namely the purchasing decision variable of 0.746 or 74.6%.
Determinants of Partner Work Productivity at The Central Statistics Agency of Labuhanbatu District Hansyah, Praida; Siregar, Firman Martua
Journal of Applied Business Administration Vol 8 No 2 (2024): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v8i2.8189

Abstract

Organizations that pay attention to work productivity are organizations that in human resources have succeeded in making good use of all the capabilities of their human resources effectively and efficiently. The purpose of this study is to prove the effect of Recruitment and Selection and Human Resources Quality on Work Productivity of increasingly dynamic organizations. The number of samples is 100 samples. The data collection technique was carried out by providing a list of questions or questionnaires online google form with sampling techniques that qualified this research was purposive sampling with SmartPLS data analysis. The results of the research hypothesis test that Recruitment and Selection do not affect Work Productivity both positively and significantly. Other test results of HR Quality variables have a decent significance on Work Productivity. Finally, this study succeeded in providing information that between Recruitment and Selection with HR Quality has a very strong correlation
Analisis SWOT Terhadap Pelaksanaan Bauran Pemasaran Dalam Meningkatkan Jumlah Peserta Didik pada LKP Intermedia Training Center Rantauprapat Anggriani, Cici Dinda; Simanjorang, Elida Florentina Sinaga; Hansyah, Praida
Jurnal Mirai Management Vol 9, No 1 (2024)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v9i1.6518

Abstract

Penelitian ini adalah penelitian kualitatif dengan pendekatan analisis SWOT. Analisis SWOT digunakan untuk mengamati secara mendalam strategi yang digunakan dalam menjalankan bauran pemasaran yang optimal. Analisis ini mencakup penilaian atas kekuatan, kelemahan, peluang, serta ancaman terhadap setiap komponen dalam rangkaian pemasaran. Metode pengumpulan data pada penelitian ini dengan cara menggunakan data primer yaitu dengan observasi, wawancara dan pembagian kuesioner. Adapun sasaran dalam penelitian ini yang menjadi informan adalah Direktur LKP Intermedia Training Center, Kepala Program, dan para Siswa/i LKP Intermedia Training Center. Hasil penelitian menunjukkan bahwa pelaksanaan bauran pemasaran (marketing mix) pada Lembaga Kursus Pelatihan (LKP) Intermedia Training Center sejauh ini sudah seimbang dan baik, hal ini dapat dilihat berdasarkan analisis SWOT yang dilakukan terhadap kelima variabel produk jasa, place (tempat), price (harga), promosi dan people (orang) yang diberikan pihak LKP Intermedia Training Center terbukti berpengaruh dalam meningkatkan jumlah peserta didik.
Persepsi Pembeli Terhadap Kualitas Dan Keragaman Produk Pada Pusat Jajanan Safwa Bakery Rantauprapat Dalimunthe, Asrul Padjri; Simanjorang, Elida Florentina Sinaga; Hansyah, Praida
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5918

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana persepsi pembeli terhadap kualitas dan keragaman produk pada Pusat Jajanan Safwa Bakery Rantauprapat. Penelitian ini menentukan persepsi pembeli, kualitas dan keragaman produk Pusat Jajanan Safwa Bakery Rantauprapat mempengaruhi keputusan masyarakat untuk membeli produk tersebut. Penelitian ini memanfaatkan pendekatan deskriptif kualitatif. Data dikumpulkan melalui observasi dan wawancara secara langsung kepada pembeli  yang sudah ditentukan. Data yang didapatkan dari pembeli diamati kemudian data dianalisis dan dipresentasikan dan membuat kesimpulkan. Hasil penelitian menunjukkan bahwa produk yang ada di Safwa Bakery Rantauprapat adalah menjaga kualitas produk sehingga masyarakat tertarik untuk melakukan pembelian ulang dan lebih banyak pengunjung.  
Co-Authors Anggriani, Cici Dinda Dalimunthe, Asrul Padjri Laksono, Agung Simanjorang, Elida Florentina Sinaga Siregar, Firman Martua Siregar, Nurintan