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All Journal Biner : Jurnal Ilmu Komputer, Teknik dan Multimedia AMMA : Jurnal Pengabdian Masyarakat JRIIN :Jurnal Riset Informatika dan Inovasi Buletin Ilmiah Ilmu Komputer dan Multimedia (BIIKMA)
Mufti Prasetiyo, Sofyan
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Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Transportation

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Journal : AMMA : Jurnal Pengabdian Masyarakat

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Artificial Intelligence Di Marketing Cahya Firdaus, Indra; Wijoyo, Agung; Mufti Prasetiyo, Sofyan
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Most people in the 4.0 era have now followed the rapid development of technology, so that all aspects of life are dominant using sophisticated technology, practical and online. Many entrepreneurs have shifted their business from conventional to digital, this is also the cause of the shift in shopping trends and the increasing prevalence of onlineshop, marketplace to e-commerce. This is due to the support of people who use technological sophistication to prefer instant online shopping. Without the help or utilization of digital or online marketing, it will certainly be difficult for sellers to build brands and brands to be recognized and can compete in a wide market reach. . This is a great opportunity for SMEs to start earning income by utilizing the internet. By understanding consumers' behavior patterns, preferences, and needs, companies can generate valuable insights that can be used to optimize their marketing strategies. With the help of AI, companies can create personalized and relevant experiences for consumers. Through data analysis and natural language processing, AI can understand consumers' individual preferences and curate content tailored to their interests and needs.
Sosialisasi Penulisan Karya Tulis Ilmiah Bagi Guru MAN 11 Jakarta Selatan Cahya Firdaus, Indra; Wijoyo, Agung; Mufti Prasetiyo, Sofyan
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 6 : Juli (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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The socialization of scientific writing (KTI) for teachers aims to increase the competence and professionalism of teaching staff through an in-depth understanding of the importance of KTI in the world of education. This activity emphasizes various types of relevant KTI, such as scientific articles, research reports, textbooks and learning modules. Good writing techniques, including topic selection, research, abstract writing, language use, and KTI structure, are discussed comprehensively. Practical steps in compiling KTI, starting from formulating problems, conducting literature reviews, designing research methods, to writing and revising reports, are also explained. Challenges such as limited time, access to literature, and writing skills are identified, and solutions through time management, resource utilization, and training are proposed. It is hoped that this socialization can help teachers produce quality KTI that contribute to the development of knowledge and improve the quality of education. Support from the government, educational institutions and the academic community is very necessary to achieve this goal.
Co-Authors Affiah, Daniah Agusti, Muhamad Baisya Ahsanul Fazri, Naufal Albarr, Ihsan Anshor Fahmi, Muhamad Aria Mahesa, Dio Artha Kusuma, David Arya Sutaanjali, Yuma Asadyfa, Valiant Aulia Fitri Qur’ani, Diva Baisya Agusti, Muhamad Bayu Saputra Bintang Pamungkas, Muhammad Cahya Firdaus, Indra Camil, Ivan Dicky, Jonathan Dwicahyo, Prisma Esri Lanfai, Anita Fajari, Raihan Familia Ulu, Susana Farhat Fariz, Muhammad. Galang, Muhammad Gea, Kurniaman Gustiawan, Rehan Hafizh, Farid Harefa, Arojasa Heriana, Alisa Indra Udayana, Agus Kencana, Dewi Kerwinto Nahak, Jevi Khaerul Amin, Ziddane Malik Fajar, Maulana Maulana, Fauzi Metilda Dahung, Karolina Mirniati Muharam, Bintang Nurlita Nurul Mustofa, Muhamad Nuryanto Gymnastiar, Ade Puad, Sandi Rafly, Ahmad Rahardian Pamungkas, Andri Reza Fadillah Ripai , Fadel Ripai, Fadel Rizky Ananda, Putra Rizky Firmansyah, Ahmad Rizzel Albani, Fabian Salfa Abrilian A, Mohamad Salomo, Niko Simatupang, Halomoan Syukron Sobari, Muhamad Tri Wahyudi Triwahyudi, Erwin Valentina, Della Walfiat Laoli, Netro Wijoyo, Agung Yusuf Prasetyo, Rico Zahra Zahira, Annisa