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All Journal Jurnal Ilmiah Wahana Pendidikan West Science Interdisciplinary Studies
Riyadi, Fauzi Achmad
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Religion Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Identitas Kuliner Terhadap Daya Tarik di Desa Wisata Kedung Gede Lenteng Agung Pradini, Gagih; Kusumaningrum, Anisa Putri; Riyadi, Fauzi Achmad; Ardani, Putri Aulia; Setyawati, Irma
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 6 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10637882

Abstract

Dewasa ini sektor pariwisata yang mengalami pertumbuhan pesat ialah sektor kuliner, yang meliputi penyajian makanan dan minuman. Sektor kuliner adalah peran pendukung bagi wisata lainnya khususnya wisata budaya. Desa wisata Kedung Gede menjadi salah satu destinasi wisata yang masih berupaya memperkenalkan makanan khas Betawi sebagai identitas dari desa wisata tersebut. Metode yang dipakai dalam penelitian ini adalah kualiatatif dengan teknik pengumpulan data berupa studi lapangan dan studi pustaka.
Marketing Mix in an Effort to Maintain The Product GONG CHA on The Existence of International Sale of Beverage Products Nugraha, Rizki Nurul; Riyadi, Fauzi Achmad
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.598

Abstract

This research discusses the marketing mix in an effort to maintain Gong Cha products in the existence of sales of beverage products on an international scale with the aim of finding out whether the Gong Cha beverage brand applies a marketing mix in an effort to maintain its products on an international scale. This research uses a qualitative descriptive approach method to present a complete picture of gong cha products on an international scale. Research methods include observation and interviews with related parties, and documentation. And assisted by using Strength, Weakness, Opportunity and Challenge (SWOC) analysis to identify strengths, weaknesses, opportunities and threats in maintaining Gong Cha products on an international scale, especially in Indonesia, with the aim of maximizing strengths, minimizing weaknesses, and responding to challenges, and build opportunities in developing service businesses. The results of this research show that the Gong Cha beverage brand is able to maintain its products on an international scale. The findings in this research can help Gong Cha to maintain competition on an international scale, especially in Indonesia.
Co-Authors Ardani, Putri Aulia Irma Setyawati Kusumaningrum, Anisa Putri Nugraha, Rizki Nurul Pradini, Gagih