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Penerapan Algoritma K-Medoids dan FP-Growth dengan Model RFM untuk Kombinasi Produk Pertiwi, Tata Ayunita; Afdal, M.; Novita, Rice; Mustakim, Mustakim
Building of Informatics, Technology and Science (BITS) Vol 6 No 2 (2024): September 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/bits.v6i2.5268

Abstract

Competition in the business world has increased, resulting in companies having to optimize sales and retain their customers. Customers are an important company asset that must be well looked after. The aim of customer segmentation is to understand customer purchasing behavior so that companies can implement appropriate marketing strategies. Aurel Mini Mart is a retail business that does not yet consider the recency, frequency and monetary value of customer shopping. So far, promotions have been carried out only based on estimates, without taking into account accurate data and information. This research combines the RFM model with data mining techniques to segment customers. Based on the 5 clusters formed from the clustering process, gold customers are in cluster 1 which has high loyalty with low recency value, high frequency and high monetary value. This shows that customers in this segment often make purchases for quite large amounts of money. Meanwhile, customers in clusters 2, 3, 4, and 5 are dormant customers who rarely make transactions and the amount of money spent is also small. After the customer segmentation process is complete, the next step is to use the FP-Growth Algorithm to associate the products purchased by customers. This aims to obtain a better product combination, so that the sales strategy can be more effective and the company can make a profit.
Implementation of Convolutional Neural Network (CNN) for Image Classification of Leaf Disease In Mango Plants Using Deep Learning Approach Rinanda, Puji Dwi; Aini, Delvi Nur; Pertiwi, Tata Ayunita; Suryani, Suryani; Prakash, Allam Jaya
Public Research Journal of Engineering, Data Technology and Computer Science Vol. 1 No. 2: PREDATECS January 2024
Publisher : Institute of Research and Publication Indonesia (IRPI).

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/predatecs.v1i2.872

Abstract

Plant diseases pose a serious threat to a country's economy and food security. One way to identify diseases in plants is through the visible features on their leaves. Farmers need to conduct an active examination of the condition of the leaves of plants to eradicate this disease. In this case, automatic recognition and classification of diseases of leaf crops is required in order to obtain an accurate identification. Digital image processing technology can be used to solve this problem. One effective approach is the Convolutional Neural Network (CNN). The trial image used a dataset consisting of 4000 images of mango leaf disease, namely Anthracnose, Bacterial Canker, Cutting Weevil, Die Back, Gall Midge, Powdery Mildew, and Sooty Mould. This study aims to compare the accuracy of CNN, VGG16 and InceptionV3.  Architectural modeling uses these drawings to train and test models in recognizing and classifying mango leaf diseases. The results of modeling trials in the three scenarios were most optimally obtained by VGG16 with an accuracy of 96.87%, then InceptionV3 with an acquisition of 96.50% and CNN by 81%.