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All Journal CERMIN: Jurnal Penelitian Jurnal Mahasiswa Entrepreneur
Pratama, M. Risqi
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences

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Studi Kelayakan Bisnis Pada Produk Rengginang Mbak Yul Situbondo Arief, Mohammad Yahya; Susanti, Ratna Koba; Pratama, M. Risqi; Wahyudi, Wahyudi; Sa’idah, Halimatus; Putri, Puspita
CERMIN: Jurnal Penelitian Vol 7 No 2 (2023): Agustus - Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/cermin_unars.v7i2.4013

Abstract

Penelitian ini mengungkap kisah sukses Mbak Yul, seorang produsen rengginang di Desa Semiring, Kecamatan Mangaran, Kabupaten Situbondo. Telah mengembangkan bisnisnya secara signifikan. Penelitian ini mencoba memahami perjalanan Mbak Yul dalam merintis dan mengembangkan produksi rengginag, serta faktor-faktor yang menunjang kesuksesannya. Metode penelitiannya meliputi wawancara mendalam dengan Mbak Yul, observasi di lokasi produksi, dan analisis data ekonomi terkait usahanya. Hasil penelitian menunjukkan bahwa kesuksesan Mbak Yul tidak lepas dari dedikasi, inovasi variasi rasa rengginang, dan penggunaan platform online untuk memasarkan produknya. Rengginang Mbak Yul berdiri sejak tahun 2016, dimana tempat ini menjadi satu kesatuan dari mulai produksi, showroom dan hunian. Proses produksi Rengginang Mbak Yul masih manual, sehingga membutuhkan banyak tenaga kerja untuk memproduksi Rengginang. Selain itu, kolaborasi dengan komunikasi lokal juga mendukung pertumbuhan bisnisnya. Kesuksesan Mbak Yul di bisnis rengginang memberikan inspirasi bagi para pengusaha muda dan pelaku usaha mikro untuk mengikuti jejaknya. Kajian ini memberikan gambaran potensi bisnis rengginang dan peran pentingnya dalam mempromosikan kuliner tradisional Situbondo.
STUDI KELAYAKAN BISNIS PADA PRODUK RENGGINANG MBAK YUL SITUBONDO Pratama, M. Risqi; Wahyudi, Wahyudi; Sa’ diah, Halimatus; Putri, Puspita
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 12 (2023): DESEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i12.3887

Abstract

This study reveals the success story of Mbak Yul, a rengginang producer in Semiring Village, Mangaran District, Situbondo Regency. Has developed its business significantly. This research tries to understand Mbak Yul's journey in starting and developing her rengginag production, as well as the factors that have helped her success. The research method involves in-depth interviews with Mbak Yul, observations at production locations, and analysis of economic data related to her business. The research results show that Mbak Yul's success is due to dedication, innovation in variations of rengginang flavors, and the use of online platforms to market her products. Rengginang Mbak Yul was founded in 2016, where this place became one unit from the start of production, showroom and residence. Mbak Yul's Rengginang production process is manual, so it requires a lot of labor to produce Rengginang. Apart from that, collaboration with local communications has also supported its business growth. Mbak Yul's success in the rengginang business provides inspiration for young entrepreneurs and micro business people to follow in her footsteps. This study provides insight into the business potential of rengginang and its important role in promoting traditional Situbondo culinary delights.
Co-Authors Arief, Mohammad Yahya Putri, Puspita Sa’ diah, Halimatus Sa’idah, Halimatus Susanti, Ratna Koba Wahyudi Wahyudi