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All Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Tractare Jurnal Ekonomi-Manajemen
Zoniarti, Zoniarti
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Journal : Tractare Jurnal Ekonomi-Manajemen

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Factors That Influence Consumer Satisfaction Using Seven One Hotel Lodging Manna South Bengkulu Putra, M. Sendika Martha Dwi Putra; Hanila, Siti; Zoniarti, Zoniarti
Tractare: Jurnal Ekonomi-Manajemen Vol 7 No 1 (2024): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v7i1.145

Abstract

Marketing activities are crucial for the hospitality industry, as hotels provide complex services and facilities available 24 hours a day. Hotels support business travelers and tourists in need of accommodation, food, drinks, and entertainment during their stays. This research employs a quantitative approach, utilizing methods such as Validity Testing, Reliability Testing, Multiple Linear Regression Analysis, Coefficient of Determination, and hypothesis testing through t-test. The study involved 62 visitors to Hotel Seven One in South Manna, South Bengkulu. The Multiple Linear Regression Analysis results in the equation Y = 5.805 +0.160 X1 + 0.338X2 + 0.148X3 + 0.073 X4 + 0.181 X4, indicating a positive regression direction. The physical evidence (X1), reliability (X2), responsiveness (X3), assurance (X4), and empathy (X5) factors have a positive influence on customer satisfaction (Y) at Hotel Seven One in Manna, South Bengkulu. The coefficient of determination value, calculated using SPSS, is R-squared at 0.961. This suggests that the physical evidence (X1), reliability (X2), responsiveness (X3), assurance (X4), and empathy (X5) collectively influence customer satisfaction (Y) by 96.1%, with the remaining 3.9% affected by unexamined variables. The t-test results at a significance level of 0.05 show that individual X variables significantly impact Y at Hotel Seven One in Manna, South Bengkulu.
Co-Authors Abdul Rahman Alda, Denada Aliano, Dio Aprilia, Melisa Ariska, Yesi Indian Fitriano, Yun Gayatri, Ida Ayu Made Er Meytha Hanila, Siti Kurniawan, Kiemas Nirta Vera Yustanti Putra, M. Sendika Martha Dwi Putra Radilli, Putri Saputra, Ilham Giri Muda Subhi , Ramadan Subhi, Ramadhan Sulisti Afriani, Sulisti Syallaysyah, Jenny Dwi Wagini Wagini, Wagini Yusnita, Yuli