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p-Index From 2019 - 2024
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All Journal Jurnal Ekonomi Manajemen Journal of Feminism and Gender Studies International Journal of Tourism and Hospitality in Asia Pasific
Alisa, Juniar
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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WORK-LIFE BALANCE SERTA IMPLIKASINYA TERHADAP WORK ENGAGEMENT (STUDI PADA WANITA PEKERJA YANG TELAH MENIKAH) Alisa, Juniar; Sugiarti, Rubi’ah
Jurnal Ekonomi Manajemen Vol 10, No 1 (2024): Mei 2024
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v10i1.10688

Abstract

ABSTRACTThis study aims to answer how work-life balance affects work engagement in married working women. Quantitative methods were used in this study, by collecting data through a survey using Google Forms given to 300 respondents of married female workers who live in West Java. Respondents were selected using a non-random snowball sample. The results showed that work-life balance has a significant positive effect on work engagement in married working women. These results indicate that the better the work-life balance, the higher the work engagement of married working women.Keywords: multiple roles; women worker; career.ABSTRAKPenelitian ini bertujuan untuk menjawab bagaimana work-life balance mempengaruhi work engagement pada wanita pekerja yang telah menikah. Metode kuantitatif digunakan dalam penelitian ini, dengan mengumpulkan data melalui survei menggunakan Google Form yang diberikan kepada 300 responden pekerja wanita yang telah menikah dan berdomisili di Jawa Barat. Responden dipilih menggunakan non-random snowball sample. Hasil penelitian menunjukkan bahwa work-life balance berpengaruh positif signifikan terhadap work engagement pada wanita pekerja yang telah menikah. Hasil ini menunjukkan bahwa semakin baik work-life balance, semakin tinggi pula work engagement pada wanita pekerja yang telah menikah.Kata Kunci: peran ganda; wanita bekerja; karir.
The effectiveness of Instagram Advertising for Digital Marketing Strategy: Systematic Literature Review Rahayuningrat, Prahita Sri; Ardiani, Gusti Tia; Alisa, Juniar; Sugiarti, Rubiah; Taufik, Nuryanti
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2888

Abstract

This systematic literature review study aims to understand the effectiveness of Instagram advertising for digital marketing. It used online data from Google Scholar and Proquest with the keywords "effectiveness" AND "Instagram Advertising," which only uses papers reviewed for research. This study used PRISMA to create a systematic review. A total of 195 journal reviews were processed and then cleaned through specific criteria so that only 19 related papers were taken. From the 19 papers processed, it can be concluded that Instagram advertising is very effective in helping digital marketing. This research is expected to increase understanding for both practitioners and researchers regarding Instagram advertising and the use of PRISMA itself.
Gender Stereotypes from A Management Perspective: A Literature Review Alisa, Juniar; Laela, Ela; Nurjanah, Rita
Journal of Feminism and Gender Studies Vol 4 No 2 (2024): Journal of Feminism and Gender Studies
Publisher : Pusat Studi Gender Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jfgs.v4i2.45136

Abstract

Gender stereotypes are often assumed to limit the capacity to develop and make decisions. Gender stereotypes are also considered the main reason for the glass ceiling and maze effect. This study uses a literature review to synthesize gender stereotype research. A literature search was carried out with publication years limited from 2003 to 2023. The literature analyzed was collected from Scopus-indexed journals with the ScienceDirect, Springer, Wiley Online Library, and Emerald Insight databases. This research synthesizes and analyzes 40 relevant articles focusing on discussing gender stereotypes. Based on the analysis results, men and women have different stereotypes. Men are considered superior in their characteristics. However, while gender stereotypes still hamper women, there are reasons to remain optimistic. When women are the targets of gender bias, it is not just them but the organizations where they work and society as a whole who suffer. Conclusions with limitations and recommendations for further research are included in the article.
Co-Authors Ardiani, Gusti Tia Laela, Ela Nurjanah, Rita Rahayuningrat, Prahita Sri Sugiarti, Rubiah Sugiarti, Rubi’ah Taufik, Nuryanti