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All Journal Jurnal Ekonomi Manajemen Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat WELFARE Jurnal Ilmu Ekonomi International Journal of Tourism and Hospitality in Asia Pasific Inaba of Community Services Journal
Ardiani, Gusti Tia
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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Analisis Potensi Pajak Hotel dan Restoran di Kota Tasikmalaya Supriadi, Apip; Ardiani, Gusti Tia; Budhi.L.S, Chandra
WELFARE Jurnal Ilmu Ekonomi Vol 1, No 1 (2020): Mei
Publisher : Jurusan Ekonomi Pembangunan, Fakultas Ekonomi, Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (577.156 KB) | DOI: 10.37058/wlfr.v1i1.1578

Abstract

The purpose of this study is to calculate the potential of hotel tax and restaurant tax, calculate the rate of growth and contribution of hotel and restaurant taxes. The research method used was a survey method. The study population was 341 taxpayers with a sample of 103 taxpayers. The analytical tool used is a potential analysis and growth analysis and contribution. The results showed that the potential for hotel tax and restaurant tax revenue is very large, while the contribution and growth of hotel tax and restaurant tax are very poor and unsuccessful criteria for local tax revenue.Tujuan dari penelitian ini adalah untuk menghitung potensi pajak hotel dan pajak restoran, menghitung laju pertumbuhan dan kontribusi pajak hotel dan restoran. Metode penelitian yang digunakan adalah metode survei. Populasi penelitian sebanyak 341 wajib pajak dengan sampel penelitian sebanyak 103 wajib pajak. Alat analisis yang digunakan adalah analisis potensi dan analisis pertumbuhan daan kotribusi. Hasil penelitian menunjukkan bahwa potensi penerimaan pajak hotel dan pajak restoran sangat besar, sedangkan untuk kontribusi serta pertumbuhan pajak hotel dan pajak restoran termasuk kriteria sangat kurang dan tidak berhasil terhadap penerimaan pajak daerah.
PERAN GREEN TRANSFORMATIONAL LEADERSHIP DALAM MEMBENTUK ORGANIZATIONAL CITIZENSHIP BEHAVIOR: PERSPEKTIF GREEN ORGANIZATIONAL CULTURE Ardiani, Gusti Tia; Supriadi, Apip
Jurnal Ekonomi Manajemen Vol 10, No 1 (2024): Mei 2024
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v10i1.10696

Abstract

ABSTRACTThe purpose of this study was to determine and analyze the role of Green Transformational Leadership in shaping Organizational Citizenship Behavior: Perspective of Green Organizational Culture in frontline employees of PT NICESO Sukses Indonesia. The research method used is the survey method, while the sample withdrawal uses the census method. through questionnaires from 39 respondents The analysis tool uses multiple regression tests. The results showed that there was an influence of green organizational culture and green transformational leadership on organizational citizenship behavior. Keywords: green organizational culture; green transformational leadership; organizational citizenship behavior.ABSTRAKTujuan penelitian ini adalah untuk mengetahui dan menganalisis Peran Green Transformational Leadership dalam Membentuk Organizational Citizenship Behavior: Perspektif Green Organizational Culture pada karyawan bagian frontliner PT.NICESO Sukses Indonesia. Metode penelitian yang digunakan adalah metode survey, sedangkan penarikan sampel menggunakan metode sensus. melalui kuesioner dari 39 responden Alat analisis menggunakan uji regresi berganda. Hasil penelitian menunjukkan bahwa terdapat pengaruh green organizational culture dan green transformational leadership Terhadap organizational citizenship behavior Kata Kunci: green organizational culture; green transformational leadership; organizational citizenship behavior.
THE EFFECT OF EMOTIONAL INTELLIGENCE AND COMMITMENT ON PERFORMANCE THROUGH JOB SATISFACTION Ardiani, Gusti Tia
Jurnal Ekonomi Manajemen Vol 9, No 1 (2023): Mei 2023
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v1i1.6544

Abstract

The purpose of the research that has been carried out is to determine and analyze the effect of emotional intelligence and commitment on performance through job satisfaction of non-manager employees of PT. Sinar Sosro Tasikmalaya Branch Office. The research method used is a survey method, the data obtained directly through the distribution of questionnaires to 30 non-PT employees. Sinar Sosro Tasikmalaya Branch Office. Sampling using the census and the analytical method used in this study is path analysis to determine the direct and indirect effects of emotional intelligence, commitment, satisfaction and performance. Based on the research results, it is known that emotional intelligence and commitment have a significant effect on job satisfaction; emotional intelligence, commitment and job satisfaction have a significant effect on employee performance; and emotional intelligence, commitment has a significant effect on employee performance through job satisfaction of non-managers at PT Sinar Sostro Tasikmalaya Branch.
The effectiveness of Instagram Advertising for Digital Marketing Strategy: Systematic Literature Review Rahayuningrat, Prahita Sri; Ardiani, Gusti Tia; Alisa, Juniar; Sugiarti, Rubiah; Taufik, Nuryanti
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2888

Abstract

This systematic literature review study aims to understand the effectiveness of Instagram advertising for digital marketing. It used online data from Google Scholar and Proquest with the keywords "effectiveness" AND "Instagram Advertising," which only uses papers reviewed for research. This study used PRISMA to create a systematic review. A total of 195 journal reviews were processed and then cleaned through specific criteria so that only 19 related papers were taken. From the 19 papers processed, it can be concluded that Instagram advertising is very effective in helping digital marketing. This research is expected to increase understanding for both practitioners and researchers regarding Instagram advertising and the use of PRISMA itself.
IMPLEMENTATION OF STALL HEALTH PROTOCOLS IN TOURIST AREA Kurniawan, Dian; Soeaidy, Mohammad Soleh; Ardiani, Gusti Tia; Mandasari, Andina Eka
Inaba of Community Services Journal Vol. 2 No. 1 (2023): Volume 2 No. 1, June 2023
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v2i01.152

Abstract

At the beginning of 2020, the world was shocked by the emergence of the Covid-19 virus, which spreads so massively and quickly and has fatal consequences for the human body. This has forced the world to make many changes, including making contact with humans to avoid the broader spread of the virus. These social restrictions have a significant impact on people's lives, one of the most felt impacts is the increasingly sluggish economic and business activities in Indonesia, including the tourism sector. As one element of a tourist location, stalls in tourist attractions must implement the CHSE (Cleanliness, Health, Safety, Environment Sustainability) protocol initiated by the Ministry of Tourism and Creative Economy to ensure the safety of tourists who want to explore Indonesia. Therefore, an idea was made as a problem solver for stall business actors to understand and apply health protocols in every business activity. This activity provides guidance in the form of counselling and assistance regarding the application of standard health protocols in business activities during the transition period of the Covid-19 pandemic. This is intended to reduce the risk of spreading the Covid-19 virus. In addition, this service activity can be one of the activities that provide practical benefits for stall business actors so that they can continue to carry out business activities during the transition period of the Covid-19 pandemic.
Strategi Pengembangan Ekonomi Desa Margacinta melalui Integrasi Objek Wisata Lokal dan Produk Desa Supriadi, Apip; Komarlina, Dwi Hastuti Lestari; Ramadhan, Rifky Wahyu; Ardiani, Gusti Tia; Kurniawan, Dian
Abdimas Galuh Vol 6, No 2 (2024): September 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v6i2.15722

Abstract

Pariwisata memiliki dampak signifikan pada aspek sosial, lingkungan, dan ekonomi masyarakat, terutama di daerah pedesaan. Desa Margacinta, Kecamatan Cijulang, Kabupaten Pangandaran, merupakan salah satu desa dengan potensi wisata alam yang besar, seperti body rafting, wisata edukasi mangrove, serta produk lokal asli desa seperti madu budidaya, dodol singkong, dan lain lain. Namun, promosi yang kurang optimal dan belum terintegrasinya objek wisata dengan produk lokal menjadi salah satu penyebab rendahnya kunjungan wisatawan ke Desa Margacinta. Kegiatan pengabdian masyarakat ini bertujuan untuk memberikan masukan pengembangan ekonomi Desa Margacinta melalui integrasi objek wisata lokal dan produk asli desa. Metode yang digunakan adalah Participatory Rural Appraisal (PRA), yang melibatkan partisipasi aktif masyarakat dalam identifikasi masalah, penyusunan solusi, dan evaluasi. Dalam kegiatan pengabdian ini disampaikan bahwa integrasi antara wisata alam dan produk lokal dapat meningkatkan daya tarik wisatawan dan pendapatan masyarakat jika didukung dengan strategi promosi yang efektif. Beberapa strategi promosi yang disarankan meliputi pemanfaatan media sosial, kerja sama dengan influencer, dan pembuatan paket/bundling wisata dengan produk lokal. Strategi ini diharapkan dapat meningkatkan visibilitas Desa Margacinta, bisa menarik lebih banyak wisatawan, dan pada akhirnya meningkatkan perekonomian masyarakat desa secara berkelanjutan. Disarankan perlu adanya dukungan penuh dari masyarakat dan pemerintah daerah, serta pelatihan bagi generasi muda dalam memanfaatkan media sosial untuk turut serta mempromosikan desa.
Co-Authors Alisa, Juniar Budhi.L.S, Chandra Komarlina, Dwi Hastuti Lestari Kurniawan, Dian Mandasari, Andina Eka Rahayuningrat, Prahita Sri Ramadhan, Rifky Wahyu Soeaidy, Mohammad Soleh Sugiarti, Rubiah Supriadi, Apip Taufik, Nuryanti