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All Journal Mudir : Jurnal Manajemen Pendidikan Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Rantererung, Corvis L
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Economics, Econometrics & Finance Education Social Sciences

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Evaluation Of The Engine Lecturers’ Performance in Improving Academic Quality at PIP Makassar Tandibura, Frans; Ma’na, Pertus; Rantererung, Corvis L; Limbong, Sunarlia
Mudir : Jurnal Manajemen Pendidikan Vol. 6 No. 1 (2024): January : Mudir: Jurnal Manajemen Pendidikan
Publisher : Mudir : Jurnal Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/mudir.v6i1.826

Abstract

This research aimed to evaluate the management of lecturer performance, the lecturers' performance improves the academic quality, and the academic quality results from the performance of lecturers at Politeknik Ilmu Pelayaran (PIP) Makassar. This research used a qualitative approach with a case study research type and descriptive using primary and secondary data from ten informants in the engineering study program. The research results show that lecturer performance assessment management has three main tasks, namely education, research and community service. The development of a university is largely determined by the quality of the human resources. Lecturer performance plays a very important role in improving the academic quality of higher education as the main pillar in the education and teaching process, as well as playing a role in research and scientific development. Stages of lecturer performance (ability to design learning/RPS, mastery of courses, methods). Stages of education quality (process, infrastructure, learning media, activities in learning). Research publications and PKM were routine in conducting research and publications, where research publications contribute the development of science and support the growth of knowledge in the field of study. It can be concluded that a lecturer is required to perform optimally so as to create professional and high-quality productivity results on the lecturer's performance as seen from the output, namely quality graduates, the success of alumni reflects the quality of education received by the lecturer. As a recommendation for lecturers to improve the academic reputation quality of the institution and help strengthen scientific contributions in publications.
Manajemen digitalisasi layanan marketing terhadap performa pemasaran agensi PT.Equity Life Indonesia Ma'na, Petrus; Losak, Lusty Agsar; Rantererung, Corvis L; Tandi, Asrin
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/cocreation.v2i4.1128

Abstract

This study aims to understand the implementation of digital services by customers and agents, and to evaluate the effect of digital marketing usage on service quality at PT. Equity Life Indonesia Makassar branch. A qualitative approach with case study and descriptive research types was used through interviews with eight informants, including the support team, agents, and customers. Data collection was carried out through observation, interviews, and documentation, while data analysis used qualitative descriptive methods. The results of the study show that PT. Equity Life Indonesia has provided digital services such as websites, My Elife, Online Chat WhatsApp, CMS applications for agents, and social media with features that can be used directly by agents and customers. Although many have used digital services, some agents and customers still prefer to get information directly from agents, support teams, and customer service. Agents use social media to prospect and recruit new agents, attract public attention by uploading superior products, proof of claim payments, rewards, agent contests, and other activities that help the company's branding. So, it can be concluded that PT. Equity Life Indonesia has provided comprehensive digital services, which can be accessed and used by agents and customers.
Co-Authors Limbong, Sunarlia Losak, Lusty Agsar Ma'na, Petrus Ma’na, Pertus Tandi, Asrin Tandibura, Frans