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All Journal Jurnal Ekonomi Dinasti International Journal of Digital Business Management
Purnamawati Hellen Widjaja
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Anteseden Dan Konsekuensi Dari Keterlibatan Kerja Serta Dampaknya Terhadap Kinerja C. Catur Widayati; Agus Arijanto; Purnamawati Hellen Widjaja; Yenita
Jurnal Ekonomi Vol. 28 No. 3 (2023): November 2023
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v28i3.1822

Abstract

This research aims to determine the influence or relationship between three independent variables, namely Transformational Leadership, Quality of Work Life and Company Reputation on one dependent variable, namely Work Engagement in Employees. Quantitative analysis method using the SEM Smart PLS 3.3 analysis tool. The results of hypothesis testing show that transformational leadership, quality of work life, company reputation have a positive and significant effect on work engagement; Transformational leadership has no effect on employee performance; while company reputation, work engagement and quality of work life have a positive and significant effect on employee performance.
The Role of Purchasing Decisions in Mediating the Influence of Personal Selling, Price and Product Quality on Customer Satisfaction Using MICE Services C. Catur Widayati; Fadhila Dhia Malihah; Purnamawati Hellen Widjaja; Yenita Yenita
Dinasti International Journal of Digital Business Management Vol. 4 No. 5 (2023): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i5.2006

Abstract

This study aims to analyze the effect of Personal Selling Services, Price, and Product Quality on customer satisfaction using MICE services. The object of this research is all customers of PT ABC. The population in this study is PT ABC customers in Jabodetabek, and the respondents' plan will be determined by the number of samples based on the Hair formula. Sampling will be carried out by purposive sampling method, which is a sample selected based on its characteristics. The analysis technique uses Smart PLS (Partial Least Square) 3.0 analysis. Quantitative analysis methods with SEM analysis tools and Smart PLS 3.3 tools. The results of this study show that Personal Selling has a positive and significant effect on Purchasing Decisions, but price shows a significant negative effect on Purchasing Decisions , besides that Product Quality shows a positive and significant effect on Purchasing Decisions. Therefore, considering the existing market share, companies should improve purchasing decisions by paying attention to service quality and product quality through the application of attractive prices. The Technology Readiness Level of this study is Level 3. Analytic and experimental critical functions and/or proofs of concept characteristics. Active research and development begins, this includes analytical studies and empirical studies to physically validate the analytical predictions of separate elements of the technology.
Co-Authors Agus Arijanto C. Catur Widayati Fadhila Dhia Malihah Yenita . Yenita Yenita