Article Per Year (5 Year)
p-Index From 2019 - 2024
0.61
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This Author published in this journals
All Journal Sinergi International Journal of Logistics Sinergi International Journal of Management and Business West Science Interdisciplinary Studies
Darmiono, Darmiono
Unknown Affiliation
Economics, Econometrics & Finance Environmental Science Social Sciences

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The Influence of Personal Branding, Influencer Endorsement, and Customer Engagement on Brand Affinity in the Cosmetics Industry in Indonesia Sudirjo, Frans; Darmiono, Darmiono; Muhtadi, Muhamad Ammar
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.825

Abstract

This quantitative study explores the influence of personal branding, influencer endorsement, and customer engagement on brand affinity within the cosmetics industry in Indonesia. A sample of 176 cosmetic consumers was surveyed, and data were analyzed using structural equation modeling (SEM) with partial least squares (PLS) path analysis. The findings reveal significant positive relationships between personal branding, influencer endorsement, customer engagement, and brand affinity. Specifically, personal branding and influencer endorsement were found to have strong positive effects on brand affinity, highlighting the importance of cultivating a distinct brand identity and leveraging influencer partnerships to resonate with consumers. Additionally, customer engagement emerged as a critical determinant of brand affinity, underscoring the value of fostering meaningful interactions and experiences with consumers. These findings provide valuable insights for cosmetic brands seeking to enhance consumer perceptions and behaviors, drive brand loyalty, and achieve long-term success in the Indonesian market.
Analysing the Impact of Third-Party Involvement on Smooth Distribution in Supply Chain in Indonesia Darmiono, Darmiono
Sinergi International Journal of Logistics Vol. 1 No. 2 (2023): August
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/sijl.v1i2.146

Abstract

Businesses must ensure that commodities are distributed smoothly throughout supply chains in order to effectively satisfy client needs. It is quite difficult to provide smooth distribution in Indonesia due to its diversified topography and infrastructure issues. A crucial element impacting the effectiveness of distribution is the participation of other parties, like logistics suppliers and middlemen. The purpose of this study is to examine how third parties' involvement affects Indonesian supply chains' ability to distribute commodities efficiently. A quantitative approach is used to collect and analyze data, with the use of surveys and statistical techniques. A strong positive association between the degree of third-party involvement and distribution efficiency is seen in the findings, highlighting the significance of forming strategic alliances with third-party logistics providers. The report offers suggestions for improving distribution efficiency as well as insights into Indonesian supply chain dynamics.
The Effect of Digital Marketing Strategy and Service Quality on Customer Satisfaction in the Indonesian E-Commerce Industry Misidawati, Dwi Novaria; Darmiono, Darmiono; Devi, Erwina Kartika; Fatimah, Siti; Sarwono, Sarwono
Sinergi International Journal of Management and Business Vol. 1 No. 2 (2023): August
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v1i2.145

Abstract

This study investigates the influence of digital marketing strategy and service quality on customer satisfaction within the Indonesian e-commerce industry. Driven by the significant growth of e-commerce in Indonesia, the research aims to identify the key factors that impact customer satisfaction and provide actionable insights for e-commerce businesses. Utilizing a quantitative research design, data were collected from 200 Indonesian e-commerce customers through a structured questionnaire. The analysis employs Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to evaluate the relationships between digital marketing strategy, service quality, and customer satisfaction. Results indicate that both digital marketing strategy and service quality positively and significantly affect customer satisfaction. The findings underscore the importance of integrating robust digital marketing tactics and maintaining high service quality to enhance customer satisfaction and loyalty in the competitive e-commerce landscape of Indonesia. These insights offer valuable recommendations for e-commerce companies aiming to improve their customer engagement and service delivery practices.
Co-Authors Devi, Erwina Kartika Frans Sudirjo Misidawati, Dwi Novaria Muhtadi, Muhamad Ammar Sarwono Sarwono Siti Fatimah